Event Overview:

Nurse Practitioners and Physician Assistants. Who are they? Where are they? What makes them tick? What do they want from you? What are the changes you will see in the professions in the coming years?

These are just some of the things you will learn during this compelling and important webinar presented by 30 year pharma industry executive, Spencer Falk, MBA and 35 year Physician Assistant and industry executive David Mittman.

Who Should Attend:

• Product Managers
• Agency Executives
• Media Managers
• Market Research Executives
• Sales Mangers

Key Learning Objectives:

• Understand the differences in marketing between physicians and NP/PAs
• Quantify the value of PA/NPs for your brand
• Identify which states are the key ones for your outreach