OVER 200 ATTENDEES CONFIRMED AT THE BAYER SCHERING EVENTS!
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Momentum is building for ExL Pharma's 2nd Annual Digital Pharma Europe, taking place at the Bayer Schering Pharma Headquarters on March 29-30, 2010! Recently confirmed as a speaker is Ian Talmage, SVP Global Marketing at Bayer Schering Pharma. Ian joins BSP CEO Andreas Fibig on a program with an outstanding faculty and agenda. Don't miss the exciting group discussions and networking opportunities that have become trademarks of all Digital Pharma Events.

Featured Topics on the Agenda:

The importance of moving beyond technology and understanding the social media "culture/mindset"
Where should social media fall under the corporate structure - PR or Marketing?
Should pharma think of it as Monitoring or Listening, and how the answer can shape the way you relate to
your key stakeholders
Digital integration: how the digital channel can and should be integrated within mainstream marketing
Digital tactics vs. digital strategy: how the European pharma industry must learn to use digital channels
strategically for long-term gain
Digital & CRM: How are these two disciplines being integrated within pharma, if at all?
What are the internal restrictions around the use of Social Media and how is pharma working within them?

To View the Complete Agenda - Click Here

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