Pharmaceutical Executive | Your CRM Solution, Not Your Vendor’s

Event Overview:

As the life sciences industry continues to grow in complexity, its commercial model is changing too. The traditional ‘single message to many’ approach to delivering your product information has been re-focused to building and maintaining relationships to achieve lasting share of mind. Given the imperative to ‘do more with less’ your commercial organization may be re-evaluating the effectiveness of your Customer Relationship Management (CRM) system. What are the questions that you should be asking yourself and your vendor when considering a CRM investment?

Please join us for a free live webcast, featuring a panel of industry experts who will share practical insights to help you define your organization’s current and future needs and determine what CRM capabilities are best suited meet them.

CRM Selection Best Practices: What are the key questions life sciences companies should answer prior to searching for a new Sales Force Automation (SFA) or CRM system?
Case Study: How one biopharma company selected its first CRM system.
The pros and cons of the different SaaS and on-premise delivery models available today.
The importance of integrated technologies.
Solution architecture must-haves: When selecting a new SFA or CRM system, what options should life sciences companies ensure a vendor can provide?

You'll Leave This Webcast With :
»	The SaaS and on-premise options available when selecting and implementing a new CRM system

»	The internal and external evaluation process

»	Checklist of questions for your CRM vendor

Who Should Attend:
»	Sales Operations

»	Sales Management

»	IT

»	Procurement

Presenter
Joseph Zajac
Executive Director of
Commercial Operations
XenoPort, Inc

Presenter:
Michael Madden,
Solution Partner
EMC Consulting

Presenter:
Lindsay Duncan,
Vice President Technology & Development Strategy,
Cegedim Dendrite