A service announcement from: Pharmaceutical Executive ExL Pharma Presents Patient Adherence Summit March 7-8, 2011 - Loews Hotel Philadelphia, PA CLICK HERE FOR MORE INFORMATION - http://info.exlpharma.com/P1125-PharmExec.html Join your colleagues at this highly anticipated event, covering essential topics such as: * Relationship Marketing: Managing the Customer Experience to Drive Positive Patient Outcomes and Corporate Business Results * Leveraging Social Media and Mobile Apps to Communicate with Patients for Strengthened Brand Loyalty * Analyzing Barrieres to Compliance for Engaging Patients on their Terms * Identifying Provisions in the Healthcare Reform Legislation Intended to Strengthen Medication Therapy Management and the Associated Implications for Key Stakeholders …and much more! Don’t miss the intensive pre-conference workshop that addresses: MULTICULTURAL ADHERENCE CONSIDERATIONS Understanding the Needs, Attitudes and Preferences of Patient Segments to Develop Tailored Messages for Improved Adherence Workshop Leaders: * Jeffrey Dierks, Senior Product Director, ENDO PHARMACEUTICALS * Liliana Gil, Strategic Marketing & Cultural Intelligence Officer, XL ALLIANCE, Former Global Marketing Services Director, JOHNSON & JOHNSON, Multicultural Marketing Strategy Leader * Jucinda Fenn-Hodson, Senior Product Manager, BOEHRINGER INGELHEIM For information on exhibiting & sponsorship opportunities, please contact Lucas Carrasco at 212-400-6231 or lcarrasco@exlpharma.com REGISTER NOW - http://info.exlpharma.com/P1125-PharmExec.html ExL Events 555 8th Avenue #310, New York, NY 10018. +1 212.400.6240 info@exlpharma.com If you no longer wish to receive emails from EXL Pharma, Please reply HERE. Pharmaceutical Executive is published by Advanstar Communications, 485 Rt 1 South, Iselin, NJ This is an advertisement sent on behalf of this advertiser.