A service announcement from: Pharmaceutical Executive ExL Pharma Presents 3rd Managed Markets March 1-2. 2011 - Crowne Plaza, Philadelphia, PA CLICK HERE FOR MORE INFORMATION - http://info.exlpharma.com/P910-PharmExec.html The world of managed care and health insurance is in a state of flux due to the passage of healthcare reform and continued economic uncertainty. As the dust settles, managed markets managers have to learn to market their products with leaner staff with new partners in a marketplace governed by new rules. Session highlights: How Will Big Pharma Adjust to Changes in Managed Markets? * What implications does growing government coverage have on pricing? * Is the big pharma model in decline? * How specialty products are changing the landscape * What impact will heath insurance exchanges have on pharmaceutical managed markets? Panelists: Kevin McDermott, Vice President, Managed Markets, DAIICHI SANKYO Donald Sawyer, Vice President, Managed Markets, ASTRAZENECA Kent Rogers, MBA, Vice President, Managed Markets, ACORDA THERAPEUTICS What to Expect From the New Managed Markets Landscape Facing the Pharmaceutical Industry Markets Due to the Patient Protection Affordable Care Act (PPACA) * Analyzing how the increased costs (rebates and discounts) and opportunities (expanded coverage and utilization) under Medicaid and Medicare may impact manufacturers? * Understanding how the uninsured will be covered under health care reform? * What is happening with Medicare Advantage plan payment rates? * The impact of the new medical loss ratio (MLR) rules on managed markets * Will private coverage erode for workers and retirees? Where will these lives go? Andrew Zebrak, Director, Government Affairs & Public Policy, BOEHRINGER INGELHEIM PHARMACEUTICALS REGISTER NOW - http://info.exlpharma.com/P910-PharmExec.html If you no longer wish to receive emails from EXL Pharma, Please reply HERE. Pharmaceutical Executive is published by Advanstar Communications, 485 Rt 1 South, Iselin, NJ This is an advertisement sent on behalf of this advertiser.