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Event Overview:
Pharmaceutical companies are evolving their marketing strategies to customize messages and tactics around key influencers. Localizing marketing efforts to respond more proactively to marketplace events can provide tremendous competitive advantage. Performing a thorough customer analysis that examines these "influencers" can help you identify differences in treatment patterns, understand how product prescribing and medication purchasing patterns may vary, and provide critical direction in your brand planning with key customer segments. This analysis identifies WHO makes or influences treatment decisions, from regulators and payers to pharmacists, physicians, and patients. By identifying the influencer, assessing the size and extent of influence, and determining the degree to which their behavior and attitudes can or should be modified, you can determine how best to take advantage of market opportunities and manage issues that should be addressed, including potential hurdles the product must overcome to achieve market growth.

This Webcast covers innovative techniques using integrated patient, payer and practitioner data to:

• Quickly and easily identify where issues and opportunities exist across the nation; down to the territory and physician level to identify where to focus resources needed to maximize brand performance
• Perform competitive analyses to determine where the competition is succeeding or struggling so that new strategies can be executed based on the analyses provided by the integrated data set.
• Build practitioner target lists on the fly to identify the ‘Right’ practitioner to call on with the ‘Right’ message.
• Optimize tactical execution at the physician level, based on local level influences

Key Learning Objectives:

• Understand how marketplace influencers are impacting brands
• Learn how integrated prescriber, patient and payer data can optimize promotion for your brand
• Learn new techniques to identify high “value” practitioners