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Pharm Exec
  May 2011 ISSUE PREVIEW
Pharm Exec
 

FEATURES

     
  HBA Woman of the Year
Pharm Exec profiles Pfizer’s Chief Medical Officer, Dr. Freda Lewis-Hall, winner of this year’s Healthcare Businesswoman’s Association award for exemplary leadership in the pharmaceutical industry—an annual feature that showcases the importance of commitment, integrity, and teamwork in positioning a generation of path-finding female executives for success.
 
     

• Translational Medicine: Bridging the Gap
Pharm Exec examines the differing attitudes and approaches of academia and industry in working together to build products that find a market—from the bench to the bedside. Key elements of productive partnership—and pitfalls to watch out for—make this feature a useful tool for companies that are placing more bets on the fruits of basic research coming out of the university setting.

• DSM: Profile in Innovation
How a major vendor company with global scope and reach has made in-house innovation a key source of competitive advantage. Can you institutionalize the creative impulse? Read on and see.

• Sales Force Survey
The 2011 installment of our ongoing joint work with Hay Group in analyzing trends and issues impacting the pharma sales force

SPECIAL SECTION:

     
 

Pharma Meetings
Meetings are the face of Pharma. And in the face of a challenged, changing industry with increasingly stringent regulations, meetings are still thriving.

Whether it is a small dinner meeting, a symposium, a product launch meeting, a sales force meeting, they all have the same things in common—a venue and a host of services, from security to translating. Meetings depend on vendors to make them work.

In April’s Pharmaceutical Executive’s Pharma Meetings Special Section we highlight one of the most popular venues for medical meetings and tell you why it is successful; a story on how to run a compliant meeting and still give attendees a good time. We’ll also provide you with the latest, breaking news from the healthcare conference industry. And last but not least, we feature the newest, jaw-dropping technology for teleconferencing.

If you are a hotel, a conference center/CVB, a vendor and/ serve the pharma meeting community in any way, make your capabilities known by advertising in April’s Pharmaceutical Executive’s Pharma Meetings Special Section.

 
     



 
     
 
AD CLOSE MARCH 8 • MATERIAL DUE MARCH 11
 
     
 
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    Justin Iacobucci
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978.567.0601
jiacobucci@advanstar.com
  Bill Campbell
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847.283.0129
wcampbell@advanstar.com
  James Gray           
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011-44-1244-629311
jgray@advanstar.com
 
     
 
 
     
 
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