DEDICATED DIALOGUE INVITATION
IMS Health, along with Pharmaceutical Executive magazine, will be hosting a select executive roundtable to discuss and assess the current interdependencies that have been developed between the managed care and marketing functions in mid to large size pharmaceutical companies. Participants will debate how future market forces may necessitate better engagement between key commercial functions, and how companies are preparing to align their own strategies to adjust shifts in commercial models. As an industry expert it would be a pleasure if you could join us and participate in this valuable discussion. The Dedicated Dialogue is scheduled for Thursday, November 15th from 1:30 PM - 3:00 PM Eastern at the editorial office of Advanstar Communications. Advanstar Communications IMS Health, in consultation with Pharmaceutical Executive, has developed the discussion agenda and it will be sent to you prior to the November executive roundtable. A summary of the results will then be edited, designed and published as an eight-page article in an upcoming issue of Pharmaceutical Executive, under the sponsorship of IMS Health, the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries. Dress code is business attire (suit and tie, etc.), as it will look much more professional in the photographs that will accompany the published piece in Pharmaceutical Executive. We also recommend arriving at Advanstar Communications’ office 15 – 20 minutes early, so we can get everything set up to make efficient use of your time. This is a great opportunity to participate in a high-level discussion with a select group of your peers and receive coverage in the Dedicated Dialogue to be published in Pharmaceutical Executive. Please contact me by Thursday, October 11th if you are able to participate in the discussion on November 15th in Iselin, NJ. We hope that you can join us.
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