DEDICATED DIALOGUE INVITATION


Dear %%First_Name_%%,

IMS Health, together with Pharmaceutical Executive magazine, is hosting on November 15 a special Dedicated Dialogue program to review and assess the growing interdependencies between the managed care and marketing functions in mid to large pharmaceutical companies.  Participants will meet in a moderated panel format to debate how pending market forces will require improvements in external engagement and internal alignment between these two mission-critical functions.  We will also consider new business models that can drive policy changes and allow for better measurement of your managed care liaison performance with customers.

You have been recommended to us as an industry expert, so it would be a pleasure if you could join us for what I believe will be a useful and relevant learning experience among peers.

The Dedicated Dialogue is scheduled for Thursday, November 15 from 1:30 pm to 3:00 pm at the editorial offices of Advanstar Communications, as below.

Advanstar Communications
485 Route One
South Building F, 1st Floor
Iselin, NJ  08830

Our goal is to convene a group of no more than 12 executives.  Dress code is business attire to allow for photographs for publication.  Pharmaceutical Executive will work with IMS Health to develop an agenda of questions to help structure the Dialogue; this will be sent to you prior to the meeting.   A summary of the Dedicated Dialogue will be written and published in an eight-page sponsored section of the January 2013 “year ahead” edition of Pharmaceutical Executive, under the name of IMS Health, the world’s leading provider of market intelligence to the pharmaceutical and healthcare industries.

Please reply to Justin Iacobucci, Pharmaceutical Executive Associate Publisher, at the below email address, to let us know if you can participate.  He will also be pleased to answer any questions you may have in considering our request.

We look forward to having you join us on November 15.

This is a great opportunity to participate in a high-level discussion with a select group of your peers and receive coverage in the Dedicated Dialogue to be published in Pharmaceutical Executive. Please contact me by Thursday, October 11th if you are able to participate in the discussion on November 15th in Iselin, NJ. We hope that you can join us.

 
Sincerely,
William Looney
Editor in Chief

Justin Iacobucci
Associate Publisher
jiacobucci@advanstar.com
T: 978-567-0601



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