You make significant investments across the life cycles of your brands to build their market power. As a result, you've grown them into valuable assets for your company, with significant equity tied to their names. After all you've done to drive your brands' success, you certainly don't want to see their profits end with their patents. How can you keep brand revenue flowing post expiry? How can you continue to optimize brand value after the patent period draws to a close? How can you leverage patients' emotional attachment to your brand—long after expiration? Learn the answers in ghg's new article, Leveraging Your Brand's Name to Achieve Post-Patent Success. Click to download your FREE copy. You'll discover: Important lessons you can learn from your consumer colleagues about how to lengthen your brand's life through licensing The facts about how brand licensing works…who's doing it…and why it's a "win/win" for you and your target audiences The proven three-step process for optimizing licensing opportunities A real-world case study demonstrating effective licensing in the health-focused market The keys to licensing success for pharmaceutical marketers Find out how licensing can help you maximize the return on your brands and IP. Click to read our new article FREE — or schedule time to consult FREE with the licensing experts at ghg and IMG Worldwide. Your brand's life doesn't need to be over with its patent period. See for yourself how licensing lets you capitalize on your brand's name to expand reach…deepen customer commitment… and grow your bottom line, even after expiration. GHG. Part of WPP - Leaders in Advertising Branding and Marketing.