The rules have changed. How will your company compete in this dynamic industry? Find the answers in Pharmaceutical Executive's Smart Pharma Brand Strategy resource guide.

Benchmark your branding strategies against leading pharmaceutical companies to ensure that your company is maximizing profit by effectively building and communicating brands.

Research and development, patents and powerful sales forces comprised the triad of growth fueling the pharmaceutical industry.

You have seen these pillars erode due to elusive blockbuster drugs and product innovations, expiring patents, saturated sales efforts, and generic drug competition.

Pharmaceutical Executive's Smart Pharma Brand Strategy contains thought-leader perspectives on brand building, effective communication and future brand models.

• Best Practices – Identify cutting-edge, independent perspectives and practices to strengthen your competitive position.
• Brand Equity – Discover how corporate brand equity can ensure customer loyalty in an increasingly competitive environment.
• Licensing Deals – More than 600 deals valued at approximately $25 billion were announced in 2010. Partner for profits.
• Consumer Marketing – Develop unique and emotional positioning for your brands that results in more robust engagement and higher ROI.
• Social Networks – Understand the nuances of online communities to guide product spending.