Video and ebooks created and exclusively available by the publishers of Pharmaceutical Executive addressing Digital Marketing: Strategy, Search Engine Marketing and Social Media. Video Programs led by professors with distinguished academic and real-world consulting experience Topic specific ebooks from published content from Pharmaceutical Executive Widely practiced alternative to traditional face-to-face seminars Short-form, consumable modules Online learning to be viewed/reviewed at your convenience and pace Delivered on-demand in short form, consumable modules Increase your "digital marketing IQ" New! Marketing Modules - Three Video and eBook Combo - Save 40% now on the full product offer Professor Augustine Fou, Digital Strategy Digital Strategy Module Professor, Augustine Fou, Ph.D Dr. Augustine Fou, former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, an industry- recognized thought leader in digital strategy, search and social media marketing. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. Digital Strategy New!  Digital Marketing Strategy eBook & Video Combo Background Stats - Technology Enablement Industries Already Changed by Digital Advertising As We Know It How Digital Has Changed the Landscape Introducing Digital as a Philosophy Top Digital Marketing Challenges Professor Mike Moran, Search Engine Marketing Search Engine Marketing Module Professor, Mike Moran Mike Moran is a worldwide professional speaker, author, and consultant on digital marketing, specializing in search-engine marketing, social media marketing, and return on investment. Mike is a former IBM Distinguished Engineer who managed groups at ibm.com for eight years and holds six U.S. patents and now serves as Chief Strategist for Conversion, an award-winning social consultancy. Search Engine Marketing New!  Search Engine Marketing eBook & Video Combo Why Search Marketing Is So Effective How Search Marketing Works Keyword Research Determines Customer Needs Website Architecture Is Critical to SEO Optimize Your Pages to Improve SEO Results Quality Is the Key to High-Ranking Content Paid Search Auctions Drive Your Ad Costs Targeting the Right Searchers Makes Paid Search   Professor Mark W. Schaefer, Social Media Marketing Social Media Module Professor, Mark Schaefer Mark W. Schaefer is one of the world's best-known marketing bloggers, speakers, educators, and authors. His blog {grow} is among the top-rated sites in the world and he has written two best-selling books, Return On Influence and The Tao of Twitter. Mark has worked in global sales, PR, product development, and marketing for 30 years and now provides consulting services from start-ups to global brands (Johnson & Johnson, AT&T, IBM, and the UK government). Social Media Marketing New! Digital Marketing Social Media eBook & Video Combo The human imperative Power and social influence Building an audience, igniting content The engagement challenge Legal and practical considerations for pharma