Celebrating Leadership Diversity in Pharma: HBA’s 2013 Woman of the Year
Pharm Exec’s cover feature is a profile of the 2013 winner of the Healthcare Businesswomen’s Association Woman of the Year award, Bridgette Heller, Merck Executive Vice President and President, Merck Consumer Care. Our profile of Heller’s background and long career in meeting the needs of patients and consumers will be published to coincide with the annual awards lunch attended by nearly 2,500 industry leaders in New York on May 9.

Dealmaking Outlook
It’s back to Yankee Stadium in New York where we convene our annual Roundtable of pharma and biotech decision-makers active in the competitive world of deals, acquisitions, and partnerships. The discussions include an early peak at Campbell Alliance’s latest Survey of Dealmaker Intentions, scheduled for release at the BIO industry association meeting in Chicago in April.

Pharmaceutical Adherence: Moving the Needle with New Technology
Our third feature looks at new developments in information technology designed to improve the historically low rate of adherence to drug therapy, a situation that forces drug makers to leave billions of dollars in lost revenues on the table – and with adverse consequences for public health.