The Best of the Successful Product Manager’s Handbook Volume III In the third volume of this four-volume set from the pages of Pharmaceutical Executive, you'll arm yourself with information and expert accounts to fortify your marketing plans against both the unexpected and the inevitable Volume III includes strategies on: » Managed Care - insight to formulary decisions » Multicultural Marketing - gain solid market leadership » Sampling - adapt to federal regulations » Pricing - change your marketing plan » Key Opinion Leaders - operate within OIG guidelines » Compliance - reap the benefits » Pharmaeconomics - sound budget-impact analysis » Client-Agency Relations - guidance with regulatory pressures