THE BEST OF – The Successful Product Manager's Handbook Volume 1 Increase the effectiveness of your new and existing product launches by utilizing well-researched strategies. Discover the winning practices of top-notch professionals that will sharpen your organizational and management skills. Volume 1 includes strategies on: Lifecycle Management – key success factors Branding – expert opinions and advice Brand Performance – insightful case study Client-Agency Relations – basic process tools CME – new directions in medical education Budgeting – develop a feasible ad budget Resource Allocation – optimize your ROI