Premium content in Volume 1 includes:

Lifecycle Management-Discover the ten key success factors to any effective lifecycle management strategy.

Branding-Eight branding experts share their expertise and philosophies in pharma branding.

Brand Performance-Review a case study that shows how marketers can improve brand performance with longitudinal patient data.

Client –Agency Relations-Use the basic process tools that can save time, money and your campaign during ad review.

CME-Uncover the demographics of Gen X prescribers are that are prompting new directions in medical education.

Budgeting-Take the mystery out of developing an economical and effective advertising budget.

Resource Allocation-Optimize your marking mix and ROI by taking into consideration corporate culture and marketing strategy.