Pharmaceutical Executive The Successful Product Manager’s Handbook
Learn how to create a brand positioning statement, build brand value and turn business information into action. Strategy game planning a competitive intelligence tool for pharma brand and product managers. Get tips on creating an effective launch plan. ...Click here

Pharmaceutical Executive Best of The Successful Product Manager’s Handbook
Now available in EBook .pdf format!
Increase effectiveness of  new and existing product launches by utilizing well-researched strategies. Discover winning practices of top-notch professionals that will sharpen your organizational and management skills. Topics covering Lifecycle Management, Branding and Performance, Budget and MORE ...Click here