Dear Reader:

Commercial investment to support approved pharma brands typically targets three key influencers: consumers/patients, prescribers, and payers. Brand teams must accurately measure the strategy effectiveness in each part of the continuum in efforts to plug the leakage that occurs between writing and dispensing prescriptions. Click here for your copy of a special report on calibrating brand resource allocation.  This report, brought to you by Symphony Health Solutions, appeared recently in the December 2012 issue of Pharmaceutical Executive magazine.

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Thank you,

The Staff of Pharmaceutical Executive