The Business Value of Digital Health
This article explores what
pharmaceutical companies are doing with to attain or assess their
digital assets in order to add value to their portfolios, and overall
business. Executives from pharma and consultants provide their input
into what is currently shifting in digital priorities, as well as what
is on the horizon.
Digital Health and the Future of Patient Adherence
For patients, physicians and payers, it is vital that medication
compliance is ensured to manage diseases and conditions. And it is
becoming more incumbent on pharmaceutical companies to invest in
technologies that help patients adhere to their medication to deliver
the desired outcomes. This article tackles the digital landscape in
regard to patient adherenece.
Eight Digital Health Technologies to Watch
PE Editors chose 8 technologies—from
intelligent inhalers to wireless EKGs—that pharm execs should know
about for potential impact or future uses.
When KOLS Are No Longer Enough: Finding Digital Opinion Influencers
Gregg Fisher, CEO, The Stem, a digital consultancy in the pharma industry
Pharma firms have long recognized the
power of Key Opinion Leaders (KOLs). The problem, however, is that
growing number of patients are acquiring their information in the online
world – and many KOLs are not DOIs, or Digital Opinion Influencers.
This article provides best practices for finding DOIs and creating
relationships with them, with an eye on compliance rules. |