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| There has been a shift towards specialized medicines for highly segmented patient populations over the past decade. This shift demands a new commercial model and skill set. Multiple channels that allow real-time connection with the target audience play a key role in this new landscape, and activity around current launches that excel reflects this. What remains constant, are the principles for launch. |
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| Join QuintilesIMS to discuss a decade of launch excellence analysis and insights to help you achieve consistent success in product launches. |
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| In this webinar, we will examine the following topics: |
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A reality check: why do companies need Launch Excellence? |
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Launch Excellence V: the radically changed launch environment |
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Bridging the gap — how to achieve excellence launch |
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| Presenters: |
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Dr. Simone Christiane Seiter
Vice President, Global Lead Launch Excellence, QuintilesIMS Consulting Services |
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Sarah Rickwood
Vice President, European Thought Leadership, QuintilesIMS |
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William McClellan
Center of Excellence Leader, Launch Excellence, QuintilesIMS |
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Lisa Murch
Senior Consultant, Thought Leadership, QuintilesIMS |
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| Moderator: |
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Lisa Henderson
Editorial Director, Pharmaceutical Executive |
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For technical questions about this webinar,
please contact Kristen Moore at kristen.moore@ubm.com |
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Contact us at
www.quintilesims.com
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