Message below is a paid advertisement. Content is provided by the sponsor.
 
There are increasing volumes of evidence that demonstrate that when you focus on the impact you make to patients, your commercial performance will improve.
 
But the question we often get asked is ‘how’? Which is why we created this white paper.
 
‘Patient Centricity Works’ provides a showcase of examples of how patient centricity can be brought to commercial teams. This paper features 7 case studies including:
 
How training at UCB helped to create a sustainable culture of patient-centricity.
 
How “The Patient Dimension Action Team” at Sunovion are driving forward a 5-year vision for patient-centricity across all brands.
 
How Takeda use a decision-making and prioritization framework to guide a patient-first approach to business.
 
Access this whitepaper here.
 
Best regards,

Caitlin Champion
Global Project Director
eyeforpharma
Email: caitlin@eyeforpharma.com
 
 
You received this email because you are a customer of Pharmaceutical Executive, a UBM publication. You are on the mailing list as %%emailaddress%%.