Dear %%Firstname%%,

New whitepaper - HCP Multichannel Marketing: What Does Great Look Like?
How do you know if your HCP multi-channel marketing campaigns are optimized for success? Are you using all the tools and tactics at your disposal to ensure your campaign is truly great, and not just good?

The new whitepaper, sponsored by BioPharm Communications, provides insights and best practices that will help you develop a phenomenal 2019 multi-channel tactical plan for HCPs. It also explains what constitutes a first-class MCM campaign and defines the best metrics to use in measuring success. In this whitepaper you will receive the latest thinking on:

• Insights-driven Planning
• Rules-based CRM
• Proven Promotional Tools
• Dynamic Deployment
• Campaign Reporting and Insights
• Use of Advanced Analytics