Pharm Exec White Paper Email v1a

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A SPECIAL
ANNOUNCEMENT FROM:

Dear %%Firstname%%,

New whitepaper - Medical Affairs Multichannel Marketing to HCPs: What Does Great Look Like?
McKinsey & Company recently stated: “Medical affairs teams have an increasing role to play in shaping product strategy as healthcare professionals seek more personalized, tailored, and user-friendly information – but only if they are able to engage physicians successfully.” ¹

How do you know if your multi-channel marketing campaigns to HCPs are optimized? Are you using all the tools and tactics at your disposal to ensure your campaign truly engages HCPs successfully?

This new whitepaper, sponsored by BioPharm Communications, provides insights and best practices that will help you develop a phenomenal multi-channel marketing plan for HCPs. It also explains what constitutes a first-class multi-channel marketing campaign and defines the best metrics to use in measuring success. In this whitepaper you will receive the latest thinking on:

Insights-driven Planning
Rules-based CRM
Proven Promotional Tools
Dynamic Deployment
Campaign Reporting and Insights
Use of Advanced Analytics

This whitepaper contains key insights from experts in HCP communications based on more than 1200 HCP campaigns on behalf of 200+ brands to 1.1 million HCPs, including campaigns sponsored by Medical Affairs. Download this FREE WHITEPAPER now and start moving your MCM campaigns from Good to Great.

¹Pharmaceuticals and Medical Products Practice 2017

Sincerely,
Norm Phillips
Executive Vice President, Chief Marketing Officer
BioPharm Communications
NPhillips@BioPharmCommunications.com

29‍0 Unio‍n Square D‍rive
New Hop‍e, P‍A 18‍938
www.biopharmcommunications.com

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