The pharmaceutical industry has been reshaped by many changes over the past decade, including the emergent power of managed care, the declining use of sales representatives, and the explosive growth of data and digital platforms as marketing tools. One key aspect of the business that has remained constant, however, is the need for pharmaceutical companies to engage with thought leaders. 81qd is using advanced analytics to help biopharmaceutical companies make more strategic decisions around finding and managing the right thought leaders. |