Today
1 in 20 searches on Google are for health-related information. Both
patients and physicians increasingly rely on the web as their primary
source of information about advances in medicine. Yet many
pharmaceutical companies are unsure how to fully capitalize on the use
of digital channels. Indeed, pharmaceutical-industry marketing today
requires much more than conventional tactics.
Wharton’s Digital Marketing Strategies for the Digital Economy
explores the cutting edge of digital marketing, helping you understand
and embrace marketing innovations in today's rapidly changing digital
economy.
Learn from some of the Wharton School’s top marketing faculty, including David Bell, Jonah Berger, Patti Williams, and Jerry Wind. Session topics include:
- Digital Analytics
- Neuroscience and Digital Decision Making
- Viral Marketing and Contagion
- Your Next 100 Days of Digital Marketing
Pharma 3D: Rewriting the Script for Marketing in the Digital Age
A special report brought to you by Wharton, Google, and McKinsey & Company
Download eBook »
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