Cover Story:
Green Fleets: Being green isn’t just good for the environment, it’s good for the bottom line. Pharmaceutical Representative looks at ways pharma companies are working with automobile companies to reduce their environmental impact and ways reps can improve their own efficiency.

The Numbers Game: Today it seems everyone is focused on business intelligence with an obsession with metrics. Sales teams are consumed with prescription volume, marketing with message recall, contracting with chargeback and rebate percentages. The key to making information valuable and, more importantly, actionable, is understanding why.

Adherence: Pharma’s quest for patient adherence has been trying. Could better patient education be the answer. Pharm Rep looks at where reps fit in