Cover Story:
Data, Data Everywheres: Biopharma sales reps are inundated with data; whether it is specific to the doctors they visit, the territory they work, or the products they sell, being able to focus on the right data and make it usable requires both good tools and a firm understanding of which data matters the most.

Back to School: To stand out and stand apart, reps are increasingly going back to school to get MBAs, certification, and masters degrees. Pharm Rep looks at the leading programs. Not only does it look good on a resume, but it also helps gain the respect of doctors.

Understanding Managed Care: More and more reformers are looking at managed care models to improve quality of care and reduce costs. Pharm Rep looks at the dos and don’ts of selling to managed care organizations