Cover Story:
SALES FORCE SURVEY: Hay Associates’ annual review of trends in drug detailing activity, along with advice on how to invest proactively to secure higher rates of engagement with a changing customer base.

CLASSROOM TECHNOLOGIES: Pharm Rep takes a look at the top products for the state of the art classroom. Working with MEDICAL SCIENCE LIAISONS to answer doctors’ questions.

BRAND MANAGERS: Pharma has taken a top-down approach to marketing. Today however, it is imperative that the industry shifts its focus to create a more dramatic, genuine and effective emotional appeal and it starts with the rep.