Cover Story:
FORTY YEARS AND COUNTING: Pharmaceutical Representative sits down with Kevin Kruse, who recently was named executive director of the Society of Pharmaceutical and Biotech Trainers (SPBT), to discuss his vision for the organizations next 40 years.

REGULATORY CONTROL: States and federal agencies are playing an important role in shaping marketing practices. Pharm Rep surveys current and pending legislation from around the country to determine what new regulations reps can expect to see and how they will impact the doctor-rep relationship.

PHARMA MEETINGS: At a time where traveling is kept to a minimum pharma companies are turning to virtual meetings and sophisticated ways to deliver posters at symposia.

SPECIALTY IN FOCUS: Oncology is a growing and changing market as many drugs are going off patent and new ones are entering the pipeline. Pharm Rep takes a look at this dynamic market.