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SOCIAL MEDIA PANEL: Twitter, Facebook, YouTube, Oh My! Overcoming Fear Surrounding Social Media and Adopting a Web 2.0 Strategy to Enhance Communication with Key Audiences |
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EMPLOYEE ENGAGEMENT AND INNOVATION: Leveraging New and Traditional Channels to Foster Employee Trust and Morale while Supporting Ongoing Business Success |
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MEDIA PANEL: Exploring how "News on Demand" is Impacting the Relationship between Journalists and the Industry, Traditional Forms of Communication, and Coverage of - Health Care Stories |
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MARKETING AND PR: Increasing Collaboration between Marketing and PR for Consistent, Effective and Targeted External Communications |
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Featuring: |
KEYNOTE WELCOMING ADDRESS
Exploring the Central Role of PR in Establishing Consistency of Message, Patient Safety, Alignment of Corporate Goals, and Long Term Industry Sustainability
Dr. Freda C. Lewis-Hall, Chief Medical Officer, PFIZER
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FDA KEYNOTE ADDRESS
Julie Zawisza, Director, Office of Training and Communication,
FDA, CDER |
Speakers to Date Include:
• Jeff Macdonald, Director, Corporate Communications, ACORDA THERAPEUTICS
• Alexandra Gallo, ABC, Director, Internal Communications, ALLERGAN
• Daniel Perry, President and CEO, ALLIANCE FOR AGING RESEARCH
• Sally Jacob, Director, Corporate Communications, AMGEN
• Tony Jewell, Issues & Policy Communications, ASTRAZENECA
• Steve Lampert, Executive Director, Brand Communications, ASTRAZENECA
• Elizabeth Renz, Associate Director, Executive Communications, ASTRAZENECA
• Mike McDougall, APR, VP, Corporate Communications and Public Affairs, BAUSCH & LOMB
• Jennifer Farrington, Director of Social Investing, BD
• Tim Hunt, Vice President, Public Affairs, BIOGEN IDEC
• Kate O'Connor, Executive Director, Public Relations, BOEHRINGER INGELHEIM
• Brian Gill, Vice President, Corporate Communications, CELGENE CORPORATION
• Kelly Dencker, Senior Vice President, Health Care, COYNE PUBLIC RELATIONS
• Kevin Lamb, Vice President, Health Care, COYNE PUBLIC RELATIONS
• Debjani Deb, Co-Founder and Managing Partner, EMPOWER RESEARCH
• Blaine T. Davis, Vice President, Investor Relations and Corporate Communications, ENDO PHARMACEUTICALS
• Bill Evans, SVP, Senior Digital Strategist, Co-Chair Healthcare Practice, FLEISHMAN-HILLARD
• Heidi Hovland, Co-Chair, FH Moms, FLEISHMAN-HILLARD
• Penny Mitchell, SVP & Senior Partner, Co-Chair Healthcare Practice, FLEISHMAN-HILLARD
• Steven Kostant, SVP, Creative Strategist, FLEISHMAN-HILLARD
• Julie Zawisza, Director, Office of Training and Communication, FDA, CDER
• Jill Dosik, President, GCI HEALTH
• Lori Gorski, Associate Director, Corporate Communications, GENZYME
• Mary Linda Andrews, Director, Community Partnerships, GLAXOSMITHKLINE
• Stef Mendell, Director of Communications, Global Manufacturing and Supply, GLAXOSMITHKLINE
• Karen Carolonza, Principal, GREEN ROOM PUBLIC RELATIONS
• Andrea Rothschild, Senior Vice President and Co-Director Healthcare, HILL & KNOWLTON
• Kirsten Gorsuch, Vice President, Corporate Communications, MEDTRONIC
• Clinton Riley, Director of Editorial Services, MERCK
• Lisa Adler, Vice President, Corporate Communications, MILLENNIUM: THE TAKEDA COMPANY
• Nancy Glick, Senior Vice President and Director of Health Affairs, MS&L GROUP
• Sean Clements, Associate Director, Corporate Communications, NOVO NORDISK
• Dr. Freda C. Lewis-Hall, Chief Medical Officer, PFIZER
• Ray Kerins, Head, Vice President, Worldwide Communications; Head, Global Media Relations, PFIZER
• Donna Cary, Director, Public Relations, SANOFI PASTEUR
• Susan Watkins, Director, Public Relations, SANOFI PASTEUR
• Cathy Cantone, Director, Public/Advocacy Relations, SCHERING-PLOUGH
• Phyllis Greenberger, President and CEO, SOCIETY FOR WOMEN'S HEALTH RESEARCH
• Lisa Tate, CEO, WOMENHEART
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