Covered Topics Include:

SOCIAL MEDIA PANEL: Twitter, Facebook, YouTube, Oh My! Overcoming Fear Surrounding Social Media and Adopting a Web 2.0 Strategy to Enhance Communication with Key Audiences
EMPLOYEE ENGAGEMENT AND INNOVATION: Leveraging New and Traditional Channels to Foster Employee Trust and Morale while Supporting Ongoing Business Success
MEDIA PANEL: Exploring how "News on Demand" is Impacting the Relationship between Journalists and the Industry, Traditional Forms of Communication, and Coverage of - Health Care Stories
MARKETING AND PR: Increasing Collaboration between Marketing and PR for Consistent, Effective and Targeted External Communications

Featuring:


	KEYNOTE WELCOMING ADDRESS Exploring the Central Role of PR in Establishing Consistency of Message, Patient Safety, Alignment of Corporate Goals, and Long Term Industry Sustainability Dr. Freda C. Lewis-Hall, Chief Medical Officer, PFIZER
	FDA KEYNOTE ADDRESS Julie Zawisza, Director, Office of Training and Communication, FDA, CDER

Speakers to Date Include:

Jeff Macdonald, Director, Corporate Communications, ACORDA THERAPEUTICS
Alexandra Gallo, ABC, Director, Internal Communications, ALLERGAN
Daniel Perry, President and CEO, ALLIANCE FOR AGING RESEARCH
Sally Jacob, Director, Corporate Communications, AMGEN
Tony Jewell, Issues & Policy Communications, ASTRAZENECA
Steve Lampert, Executive Director, Brand Communications, ASTRAZENECA
Elizabeth Renz, Associate Director, Executive Communications, ASTRAZENECA
Mike McDougall, APR, VP, Corporate Communications and Public Affairs, BAUSCH & LOMB
Jennifer Farrington, Director of Social Investing, BD
Tim Hunt, Vice President, Public Affairs, BIOGEN IDEC
Kate O'Connor, Executive Director, Public Relations, BOEHRINGER INGELHEIM
Brian Gill, Vice President, Corporate Communications, CELGENE CORPORATION
Kelly Dencker, Senior Vice President, Health Care, COYNE PUBLIC RELATIONS
Kevin Lamb, Vice President, Health Care, COYNE PUBLIC RELATIONS
Debjani Deb, Co-Founder and Managing Partner, EMPOWER RESEARCH
Blaine T. Davis, Vice President, Investor Relations and Corporate Communications, ENDO PHARMACEUTICALS
Bill Evans, SVP, Senior Digital Strategist, Co-Chair Healthcare Practice, FLEISHMAN-HILLARD
Heidi Hovland, Co-Chair, FH Moms, FLEISHMAN-HILLARD
Penny Mitchell, SVP & Senior Partner, Co-Chair Healthcare Practice, FLEISHMAN-HILLARD
Steven Kostant, SVP, Creative Strategist, FLEISHMAN-HILLARD
Julie Zawisza, Director, Office of Training and Communication, FDA, CDER
Jill Dosik, President, GCI HEALTH
Lori Gorski, Associate Director, Corporate Communications, GENZYME
Mary Linda Andrews, Director, Community Partnerships, GLAXOSMITHKLINE
Stef Mendell, Director of Communications, Global Manufacturing and Supply, GLAXOSMITHKLINE
Karen Carolonza, Principal, GREEN ROOM PUBLIC RELATIONS
Andrea Rothschild, Senior Vice President and Co-Director Healthcare, HILL & KNOWLTON
Kirsten Gorsuch, Vice President, Corporate Communications, MEDTRONIC
Clinton Riley, Director of Editorial Services, MERCK
Lisa Adler, Vice President, Corporate Communications, MILLENNIUM: THE TAKEDA COMPANY
Nancy Glick, Senior Vice President and Director of Health Affairs, MS&L GROUP
Sean Clements, Associate Director, Corporate Communications, NOVO NORDISK
Dr. Freda C. Lewis-Hall, Chief Medical Officer, PFIZER
Ray Kerins, Head, Vice President, Worldwide Communications; Head, Global Media Relations, PFIZER
Donna Cary, Director, Public Relations, SANOFI PASTEUR
Susan Watkins, Director, Public Relations, SANOFI PASTEUR
Cathy Cantone, Director, Public/Advocacy Relations, SCHERING-PLOUGH
Phyllis Greenberger, President and CEO, SOCIETY FOR WOMEN'S HEALTH RESEARCH
Lisa Tate, CEO, WOMENHEART