Pharmaceutical developers use a range of marketing channels to promote their prescription drug product. In the United States, one of those channels is to have Pharmaceutical Sales Representatives "hand carry" samples to the health care practitioners within their territories. Pharmaceutical companies require an efficient sample distribution program that enables sales representatives to be as productive as possible. At the same, they must ensure full compliance with stringent industry regulations while minimizing product loss.

Read this case study to discover how the Patheon Logistics team helped design a Direct to Representative sample distribution solution for a client that would optimize efficiency while delivering improved service levels.