Pharmaceutical Technology is moving its brand audits to Alliance for Audited Media, AAM (formally known as Audit Bureau of Circulations, ABC).  

We take pride in bringing you a quality audience that holds Pharmaceutical Technology to the highest standards in the industry. Pharmaceutical Technology strives to maintain the integrity of our audience/subscribers by partnering with an independent audit bureau.

AAM Benefits

• Moving to AAM will allow us not only to report our print subscriber data, but also report digital, e-newsletter, and social media data monthly via a direct connection to AAM’s database. In 2014, AAM expanded its role in the digital ecosystem, merging with ImServices Group, one of the world's most experienced providers of technology certification audits to industry standards established by the Interactive Advertising Bureau (IAB), Media Rating Council and Mobile Marketing Association.
• AAM is MRC (Media Rating Council) Accredited and uses the IAB International Bot list. This will enable us to put the viewable traffic (human impressions) onto our reports through Moat Analytics and have it accredited by AAM.
• Beyond its Media Intelligence Center, AAM supplies direct data feeds to advertisers, agencies and industry partners like Gfk MRI, Kantar Media SRDS and Nielsen.
• AAM has established success with clients like Crain’s, Advertising Age, Hearst, Conde Nast, Time and Readers Digest.
• AAM has performed system audits for Facebook, Yahoo, AOL, RocketFuel, Adobe and more.

AAM was founded by the ANA in 1914 (then as the Audit Bureau of Circulations) to bring trust and transparency to media — and it still brings that credibility through media audits and digital systems certifications.  Click here to view the official AAM letter confirming our membership and Audit Application.

Pharmaceutical Technology continues to offer a multi-platform suite of print, digital, and content marketing solutions designed to extend your reach and enhance the value and credibility of your content.

For more information, please contact me or visit www.PharmTech.com.

Sincerely,

Mike Tracey
Group Publisher, Pharmaceutical Technology
MTracey@advanstar.com
732-346-3027