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A SPECIAL
ANNOUNCEMENT FROM: |
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Ashland Reveals
New Corporate Identity |
On Oct. 3, 2016, Ashland revealed a new corporate identity, Always Solving, furthering its competitive strategy following its eventual separation from Valvoline. In a press announcement, the company said Always Solving reflects the company’s positioning and people across diverse industries as broad as pharmaceuticals, automotive, personal care, paints, adhesives, biofunctionals, and more.
Bill Wulfsohn, Ashland CEO and chairmen, developed a competitive strategy that empowers each of Ashland’s chemical businesses to develop its own comprehensive strategic approach as to where to compete and how to win in their marketplace. Ashland will continue fostering growth through a pipeline of innovations and sales opportunities and continue capturing value delivered to customers while driving its cost competitiveness.
Today and moving forward, Ashland embodies how its people are distinguished by their ability to apply specialized chemistry with a disciplined approach that amplifies the efficacy, refines the usability, adds to the allure, ensures the integrity, and improves the profitability of their customers’ products and applications. Each of these five qualities are manifested in different ways for different industries, and together, its people around the globe are always solving, to improve customers’ products in every possible dimension. |
ASHLAND Inc.
500 Hercules Rd
Wilmington, DE 19808 |
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