The Center for Reconstructive Urology and Men’s Health, University of Utah, Salt Lake City is housed in the South Jordan Health Center. (Photo courtesy of University of Utah Health Care)

South Jordan Health Center entrance. (Photo courtesy of University of Utah Health Care)

A flat-screen TV adds a masculine feel to the reception area at the University of Utah’s men’s health center. (Photo courtesy of University of Utah Health Care)

The University of Utah’s men’s health center provides beverages for patients in its reception area. (Photo courtesy of University of Utah Health Care)

The University of Utah’s men’s health center provides a variety of snacks for patients. (Photo courtesy of University of Utah Health Care)

An exam room at the University of Utah's men's health center. (Photo courtesy of University of Utah Health Care)

The University of Utah's men's health center offers flat screen televisions not only in the waiting room, but also in procedure rooms. (Photo courtesy of University of Utah Health Care)

"If someone really needs to see a primary care doctor, I can literally walk them down the hall and get them in that day," said Dr. Hotaling. (Photo courtesy of University of Utah Health Care)