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  March 2010  
Facts & Trends

Breed wars: Imports

Women become AVMA majority

What’s your pay outlook for 2010?

Time off doesn't make you happier

Study seeks to learn if boredom kills

AKC registrations continue to decline

Dog-nappings grab lawmakers' attention

Cat owners are more studious than dog owners

Dog owners are more extroverted than cat owners

Children's computer program might help prevent dog bites

Women small business owners to create more jobs than men by 2018

New Packaged Facts report cites growth for pet market in 2009 and beyond

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dvm360.com and DVM Newsmagazine capture coveted Neal Awards
The results are in! dvm360.com captured a Jesse H. Neal National Business Journalism Award in the category of best Web site, and DVM Newsmagazine captured a Neal award in the category of best single issue of a newspaper/news tabloid for the July 2009 issue.



At www.dvm360media.com, marketers and advertising professionals in the veterinary industry have one-stop access to our:

  • Media Kits
  • Rate Cards
  • Promotions
  • Planning Calendars
  • Custom Project Capabilities
  • Research
  • Plus Much More…

Digital subscriptions
Click on the links below to sign-up for the digital editions of DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline.

DVM Newsmagazine
Veterinary Medicine
Veterinary Economics
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E-letter subscriptions
Click here to subscribe to the following e-letters:

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Need a clean, comprehensive list?

Call Vet Data™

Contact Renee Schuster at 888-RENTLIST or rschuster@advanstar.com for updated list counts, more information about list options or to order a list.


Order reprints
Custom reprints and ePrints of articles and features from Advanstar publications are available to create powerful marketing tools. For more information, click here or visit reprints.advanstar.info. To place a custom reprint order, contact Sandy Sailes-Colbert at 800-225-4569, ext. 2761.


You’re invited to submit your new product releases to:

DVM Newsmagazine
Veterinary Economics
Veterinary Medicine
Firstline


 

Marketing Tips

Digital brand experiences create customers
Digital brand experiences matter. They’re changing the ways consumers engage with brands—in ways not possible with traditional marketing. And a recent study by digital agency Razorfish, found that users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands.

Read More

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Marketing Tips

Whistleblower, GAO call for reform

Plague scare at CSU spurs policy change

Western University earns full accreditation

Nature's Variety expands raw chicken diet recall

FDA's Center for Veterinary Medicine joins Twitter

Calif. veterinarian sues Yelp.com alleging extortion

Auburn forms partnership to market oncology program

Michigan State to stop using live animals for surgical teaching

New joint venture announced for Merial, Intervet/Schering-Plough

AVMA and WebMD collaborate to provide information for pet owners

USDA outlines application process for federal loan repayment program

National Association of Veterinary Technicians in America announces new specialty

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AVHC News

CBI’s Premier Animal Health Marketing Strategies Summit
April 9, 2010, Renaissance Harborplace Hotel, Baltimore, Maryland

This meeting brings marketing, sales, product, brand, and business development teams from animal health manufacturing companies together to discuss industry trends, veterinary and consumer behavior, communication strategies and regulatory and compliance considerations to maximize marketing dollars, increase product uptake and improve market access.

Hear an update from Lynn Post, DVM, Ph.D., DABVT, Director, Office of Surveillance and Compliance, Center for Veterinary Medicine, FDA on the regulatory and compliance activities in the veterinary medicine market.

For more information or to register, please visit www.cbinet.com/animalhealth or call 339-298-2100.

CBI’s Animal Health Marketing Strategies Summit is co-located with the 5th Annual CVC Baltimore Conference, April 9-12, 2010, Baltimore Convention Center, Baltimore, MD.


dvm360


dvm360.com traffic report
To view the dvm360.com February traffic report, click here.


Want an easy way to make 1,000 veterinarians or more hear your message or presentation?
Consider adding a webcast to your marketing plan. The number of webcasts produced by our Custom Veterinary Media department (CVM) continues to grow. Webcasts are a cost-effective tool that can deliver a live or archived presentation to a large audience via the Internet. Webcasts can also be used to extend the life of previously-recorded event presentations. The live and archived webcast allows the presenter and audience to participate, even ask and answer questions, and collect polling information, without the need for additional software and from the comfort of their own home, office, or clinic, so no travel time or extra expense is incurred. Webcasts are also eligible for CE accreditation, making the online session even more valuable to participants.

For more information, contact your Advanstar CVM account manager.


2010 Hospital Design People's Choice Award2010 Hospital Design People's Choice Award
For the second year in a row, veterinarians and team members can go to dvm360.com and vote for their favorite hospital to win our 2010 Hospital Design People’s Choice Award. Click here to review the 48 veterinary hospitals that entered. The winner will be announced in April.

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Up & Coming

Last chance to reserve your CVC in Baltimore booth space
Reach thousands of veterinarians and team members at the CVC Group’s three national conventions in 2010: CVC in Baltimore, CVC in Kansas City, and CVC in San Diego. But hurry; only a few booth spaces remain available for CVC in Baltimore April 9-12, 2010.

Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.


Time is running out—place your ad on dvm360.com before March 31st
Place your ad on dvm360.com in the first quarter of 2010, and get valuable feedback with our Readex Research dvm360.com Ad Measurement study. Veterinarians and team members will rate your ad on key effectiveness areas of online advertising, including brand recall, visual appeal, and whether or not the ad has a compelling call-to-action. The study also collects verbatim comments about the message your ad is sending. Best of all, this valuable feedback is offered at no additional cost to you, so make sure you take advantage of this opportunity.

For more information, contact your Advanstar account manager.


Take advantage of the CVC Logo-Plus Program
Reach your target audience and increase booth traffic with powerful components of the CVC Logo-Plus Program. Components include an advertisement in the CVC-Kansas City: An Insider’s Guide to the Convention and Kansas City; and participation in our convention room drop and the CVC in Kansas City Logo Program. Don’t miss out on this targeted marketing opportunity to maximize your visibility and drive traffic to your booth. Contact your Advanstar account manager for package rates and additional details.


DVM Newsmagazine’s Special Report on Parasitology
Parasites can cause a variety of health problems for pets and pet owners. That’s why veterinarians arm their clients with the best products to keep their patients healthy and free of parasites. Don’t miss out on the opportunity to showcase your parasite treatment plans to more than 54,000 small-animal and mixed-practice veterinarians in this special parasitology section in the May issue of DVM Newsmagazine. Ad space closes March 29, 2010.


Coming in June: Annual Hospital Design supplement
Send your message directly to veterinarians interested in building or remodeling their practices. The Veterinary Economics Hospital Design supplement delivers essential information about every stage of building or remodeling a practice.

Not only does every Veterinary Economics subscriber receive the Hospital Design supplement, but so does every attendee of the Hospital Design Conference held in conjunction with CVC in Kansas City. Conference attendees are an elite group of decision-makers who are serious about building a new facility or remodeling their existing one.

Plus, qualified advertisers in the supplement will receive a rotating small-rectangle ad and their company listing on the Hospital Design section of dvm360.com for one full year. Ad space closes May 3, 2010.


Instant ad feedback
Place your ad in the June issue of Veterinary Economics and get instant feedback with the Readex Research On Target!® Ad Readership Study. The study provides data on how small-animal veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The study collects verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes May 7, 2010.


Generate leads quickly and easily with Products360
Products360
is our newly-illustrated product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Contact your Advanstar account manager for details. Ad space for the July supplement closes May 28, 2010.

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DVM

Click here for the May preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the May preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the May preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the May preview of Firstline.

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