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  April 2010  
Facts & Trends

A new attitude

What you know could hurt you

Pets help owners cope with financial woes

All customers complain and complain alike

Veterinary regenerative medicine group started

Lower transactions put squeeze on 2009 income

Clinical practice technician specialties announced

Cat health linked to social status, health of owners

Half of U.S. states report 500-plus Lyme positive dogs

Jobs for veterinary technicians grow, despite the economy

U.K. study explores high risk of suicide among veterinarians

Working women with overworked husbands quit, study finds

Rural veterinary shortage caused by retention issues, not attraction

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dvm360.com and DVM Newsmagazine capture coveted Neal Awards
The results are in! dvm360.com captured a Jesse H. Neal National Business Journalism Award in the category of best Web site, and DVM Newsmagazine captured a Neal award in the category of best single issue of a newspaper/news tabloid for the July 2009 issue.



At www.dvm360media.com, marketers and advertising professionals in the veterinary industry have one-stop access to our:

  • Media Kits
  • Rate Cards
  • Promotions
  • Planning Calendars
  • Custom Project Capabilities
  • Research
  • Plus Much More…

Digital subscriptions
Click on the links below to sign-up for the digital editions of DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline.

DVM Newsmagazine
Veterinary Medicine
Veterinary Economics
Firstline


E-letter subscriptions
Click here to subscribe to the following e-letters:

  • dvm360 fullcircle
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  • Firstline360
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Need a clean, comprehensive list?

Call Vet Data™

Contact Renee Schuster at 888-RENTLIST or rschuster@advanstar.com for updated list counts, more information about list options or to order a list.


Order reprints
Custom reprints and ePrints of articles and features from Advanstar publications are available to create powerful marketing tools. For more information, click here or visit reprints.advanstar.info. To place a custom reprint order, contact Sandy Sailes-Colbert at 800-225-4569, ext. 2761.


You’re invited to submit your new product releases to:

DVM Newsmagazine
Veterinary Economics
Veterinary Medicine
Firstline


 

Marketing Tips

Use print ads to help drive your Web traffic
Including your Web site or a specific landing page URL in your print ads drives Web traffic and jump-starts the sales funnel by attracting attention, increasing brand recall, and generating purchase intent.

Read More

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Marketing Tips

PetSmart outsmarts the recession

Novartis to develop transdermal insulin

Ohio livestock care board standards set

Mars Inc. polls owners of mixed-breed dogs

Oklahoma Senate passes equine dentistry bill

FDA warns pet owners about online pharmacies

AVMA seeks input on new veterinary specialties

Contraceptive implant targets feral dog population

Yelp.com changes policies after vet files class-action suit

EPA demands new labeling for some flea and tick products

AVMA continues arguments for antibiotics before Congress

New grants aim to steer young veterinarians to bovine medicine

AVMA, AVMF announce new food-animal veterinarian incentive program

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AVHC News

CVC Baltimore to move in 2011
CVC Baltimore is moving to the Washington, D.C. area in 2011. In fact, conference officials unveiled details of the new venue to attendees at the meeting this month.

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dvm360


dvm360.com traffic report
To view the dvm360.com March traffic report, click here.


Need a new way to reach your customers?
Custom Veterinary Media (CVM) recommends clickVISION, a new and dynamic way for you to reach your customers and demonstrate your products and services. ClickVISION movies are two- to- three and one-half-minute Flash movies that feature animated on-screen text and graphics, photos, and audio. ClickVISION can be delivered by e-mail, e-newsletters, Web pages, CD-ROM, DVD, and at trade show booths. ClickVISION features built in forwarding to encourage viewers to send your message to others, which can dramatically increase the number of individuals who view the message. ClickVISION also includes a call-to-action button that can be customized to meet your needs, including inquiry forms, links to Web sites, sample requests, or to set sales appointments. For an online demonstration of clickVISION, click here.

For more information, contact your Advanstar CVM account manager.


2010 Hospital Design People's Choice Award2010 Hospital Design People’s Choice Award Winner
For the second year in a row, veterinarians and team members visited dvm360.com and voted for their favorite hospital to win our 2010 Hospital Design People’s Choice Award. To view this year’s winner and the 48 veterinary hospitals that entered, click here.

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Up & Coming

Reserve your CVC in Kansas City booth space
Reach thousands of veterinarians and team members at the CVC Group’s two remaining national conventions in 2010: CVC in Kansas City and CVC in San Diego. Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.


Take advantage of the CVC Logo-Plus Program
Reach your target audience and increase booth traffic with powerful components of the CVC Logo-Plus Program. Components include an advertisement in the CVC-Kansas City: An Insider’s Guide to the Convention and Kansas City; and participation in our convention room drop and the CVC in Kansas City Logo Program. Don’t miss out on this targeted marketing opportunity to maximize your visibility and drive traffic to your booth. Contact your Advanstar account manager for package rates and additional details.


Coming in June: Annual Hospital Design supplement
Send your message directly to veterinarians interested in building or remodeling their practices. The Veterinary Economics Hospital Design supplement delivers essential information about every stage of building or remodeling a practice.

Not only does every Veterinary Economics subscriber receive the Hospital Design supplement, but so does every attendee of the Hospital Design Conference held in conjunction with CVC in Kansas City. Conference attendees are an elite group of decision-makers who are serious about building a new facility or remodeling their existing one.

Plus, qualified advertisers in the supplement will receive a rotating small-rectangle ad and their company listing on the Hospital Design section of dvm360.com for one full year. Ad space closes May 3, 2010.


Instant ad feedback
Place your ad in the June issue of Veterinary Economics or the August issue of DVM Newsmagazine and get instant feedback with the Readex Research On Target!® Ad Readership Studies. The studies provide data on how veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The studies collect verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes May 7, 2010, for the June issue of Veterinary Economics and June 30, 2010, for the August issue of DVM Newsmagazine.


Generate leads quickly and easily with Products360
Products360
is our newly-illustrated product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Contact your Advanstar account manager for details. Ad space for the July supplement closes May 28, 2010.


Free capital equipment leads
Advertisers in the August issue of Veterinary Economics will receive free leads from veterinarians planning to make capital equipment purchases in the next 18 months. Our survey results will likely put you in touch with more than 5,600 doctors who respond with their 18-month capital equipment purchase plan. You’ll meet doctors striving to learn about the best technologies and products, as well as those entering the early stages of building or remodeling their practices.

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DVM

Click here for the June preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the June preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the June preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the June preview of Firstline.

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