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  May 2010  
Facts & Trends

The price of pain

California practices see revenue return

Best and worst states for small business taxes

MRSP: Assessing the threats to patients and practices

'Highly virulent' fungus spreading among humans, animals

Veterinarians on list of 20 most profitable small businesses

Study: Credentialed technicians do wonders for practice revenue

54 percent say they’ll get next dog or cat from shelter, not pet store

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dvm360.com and DVM Newsmagazine capture coveted Neal Awards
The results are in! dvm360.com captured a Jesse H. Neal National Business Journalism Award in the category of best Web site, and DVM Newsmagazine captured a Neal award in the category of best single issue of a newspaper/news tabloid for the July 2009 issue.



At www.dvm360media.com, marketers and advertising professionals in the veterinary industry have one-stop access to our:

  • Media Kits
  • Rate Cards
  • Promotions
  • Planning Calendars
  • Custom Project Capabilities
  • Research
  • Plus Much More…

Digital subscriptions
Click on the links below to sign-up for the digital editions of DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline.

DVM Newsmagazine
Veterinary Medicine
Veterinary Economics
Firstline


E-letter subscriptions
Click here to subscribe to the following e-letters:

  • dvm360 fullcircle
  • Business360
  • HospitalDesign360
  • Equine360
  • Firstline360
  • Products360.

Need a clean, comprehensive list?

Call Vet Data™

Contact Renee Schuster at 888-RENTLIST or rschuster@advanstar.com for updated list counts, more information about list options or to order a list.


Order reprints
Custom reprints and ePrints of articles and features from Advanstar publications are available to create powerful marketing tools. For more information, click here or visit reprints.advanstar.info. To place a custom reprint order, contact Sandy Sailes-Colbert at 800-225-4569, ext. 2761.


You’re invited to submit your new product releases to:

DVM Newsmagazine
Veterinary Economics
Veterinary Medicine
Firstline


 

Marketing Tips

Digital brand experiences create customers
Digital brand experiences matter. They’re changing the ways consumers engage with brands—in ways not possible with traditional marketing. And a recent study by digital agency Razorfish, found that users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands.

Read More

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Marketing Tips

EPA's plan doesn't go far enough, CAPC says

FDA tries to bar pharmacy from compounding

Florida DVM assaulted by distraught pet owner

USDA changes bovine tuberculosis testing rules

Driver who struck and killed veterinarian arrested

Supreme Court strikes down ban on animal cruelty video sales

Merial, FDA work out system to ease shortage of heartworm treatment

UC ordered to cough up $1.9 million to former vet students, court says

UW professor banned from laboratory for unauthorized brucellosis research

Legislation aims to restore chief veterinary officer position at Homeland Security

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AVHC News

CBI’s 2nd Animal Health Marketing Strategies Summit
August 30, 2010, Kansas City Marriott Downtown, Missouri

Building on the success of its inaugural summit in Baltimore, Md., CBI continues to bring together animal health executives and marketing professionals to discuss regulatory and compliance considerations, industry trends, and promotions to veterinarians and consumers through various channels to maximize marketing dollars, increase product uptake, and improve market access.

A featured session on “Trends, Opportunities, and Challenges of OTC Pet Healthcare Market Channels,” provides the vet-channel marketer a comprehensive look at these progressive distribution channels.

For more information or to register, please visit www.cbinet.com/animalhealth or call: 339-298-2100. Register by June 25, 2010, and save $100 off the standard registration rate!

CBI’s Animal Health Marketing Strategies Summit is co-located with CVC in Kansas City, August 28-31, 2010, Kansas City Convention Center, Kansas City, Mo.


CVC Baltimore to move in 2011
CVC Baltimore is moving to the Washington, D.C. area in 2011. In fact, conference officials unveiled details of the new venue to attendees at the meeting in April.

Read More


dvm360


dvm360.com traffic report
To view the dvm360.com April traffic report, click here.


Want an easy way to make 1,000 veterinarians or more hear your message or presentation?
Consider adding a webcast to your marketing plan. The number of webcasts produced by our Custom Veterinary Media department (CVM) continues to grow. Webcasts are a cost-effective tool that can deliver a live or archived presentation to a large audience via the Internet. Webcasts can also be used to extend the life of previously-recorded event presentations. The live and archived webcast allows the presenter and audience to participate, even ask and answer questions, and collect polling information, without the need for additional software and from the comfort of their own home, office, or clinic, so no travel time or extra expense is incurred. Webcasts are also eligible for CE accreditation, making the online session even more valuable to participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

Reserve your CVC in Kansas City booth space
Reach thousands of veterinarians and team members at the CVC Group’s two remaining national conventions in 2010: CVC in Kansas City and CVC in San Diego. Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.


Take advantage of the CVC Logo-Plus Program
Reach your target audience and increase booth traffic with powerful components of the CVC Logo-Plus Program. Components include an advertisement in the CVC-Kansas City: An Insider’s Guide to the Convention and Kansas City; and participation in our convention room drop and the CVC in Kansas City Logo Program. Ad space closes June 1, 2010. Don’t miss out on this targeted marketing opportunity to maximize your visibility and drive traffic to your booth.

Contact your Advanstar account manager for package rates and additional details.


Generate leads quickly and easily with Products360
Products360
is our newly-illustrated product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Contact your Advanstar account manager for details. Ad space for the July supplement closes May 28, 2010.


Instant ad feedback
Place your ad in the August issue of DVM Newsmagazine and get instant feedback with the Readex Research On Target!® Ad Readership Study. The study provides data on how veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The study collects verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes June 30, 2010.


Free capital equipment leads
Advertisers in the August issue of Veterinary Economics will receive free leads from veterinarians planning to make capital equipment purchases in the next 18 months. Our survey results will likely put you in touch with more than 5,600 doctors who respond with their 18-month capital equipment purchase plan. You’ll meet doctors striving to learn about the best technologies and products, as well as those entering the early stages of building or remodeling their practices. Ad space closes July 9, 2010.


Reach up and coming veterinarians
Its focus hasn’t changed, but its name has. Student360 (formerly Your DVM Career) better reflects the mission of our multimedia offerings to students—in print and online. Now you can gain exposure with veterinary students by placing your ad in Student360, DVM Newsmagazine’s student-focused print supplement, our corresponding Student section on dvm360.com, or our monthly Student360 e-letter. The Student360 supplement is an important business primer for veterinary students getting ready to jumpstart their careers. The supplement will be distributed to 5,000 junior and senior veterinary students in September. Ad space closes August 9, 2010.

For more information on the Student360 e-letter or our Student section on dvm360.com, ontact your Advanstar account manager.

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DVM

Click here for the July preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the July preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the July preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the July preview of Firstline.

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