Pets an “American essential”

Online ad spending increases

New studies assess recession

E. coli colonization trigger identified

Frontier makes room on flights for pets

Money a major consideration in pet care

Three states eye animal abuser registries

Red Flags Rule enforcement date extended

In small business (and veterinarians) we trust

Most small businesses confident in 2010 outlook

Employment outlook good for agriculture graduates

Dog Vadar, Chairman Meow among 10 weirdest names for dogs, cats

Veterinary schools post 3 percent increase in numbers of 2010 graduates

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dvm360.com and DVM Newsmagazine capture coveted Neal Awards
dvm360.com captured a Jesse H. Neal National Business Journalism Award in the category of best Web site, and DVM Newsmagazine captured a Neal award in the category of best single issue of a newspaper/news tabloid for the July 2009 issue.

At www.dvm360media.com, marketers and advertising professionals in the veterinary industry have one-stop access to our:

• Media Kits
• Rate Cards
• Promotions
• Planning Calendars
• Custom Project Capabilities
• Research
• Plus Much More…

Digital subscriptions
Click on the links below to sign-up for the digital editions of DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline.

DVM Newsmagazine
Veterinary Medicine
Veterinary Economics
Firstline

E-letter subscriptions
Click here to subscribe to the following e-letters:

• dvm360 fullcircle
• Business360
• HospitalDesign360
• Equine360
• Firstline360
• Products360.

Need a clean, comprehensive list?

Call Vet Data™

Contact Renee Schuster at 888-RENTLIST or rschuster@advanstar.com for updated list counts, more information about list options or to order a list.

Order reprints
Custom reprints and ePrints of articles and features from Advanstar publications are available to create powerful marketing tools. For more information, call 800-290-5460, ext. 100 or e-mail advanstarreprints
@theYGSgroup.com.

You’re invited to submit your new product releases to:

DVM Newsmagazine
Veterinary Economics
Veterinary Medicine
Firstline

Use print ads to help drive your Web traffic
Including your Web site or a specific landing page URL in your print ads drives Web traffic and jump-starts the sales funnel by attracting attention, increasing brand recall, and generating purchase intent. In fact, on average 14 percent of readers reported that they visited or planned to visit an advertiser’s Web site after seeing a print ad, according to the results from 2009 Readex Research Message Impact studies.¹

Read More

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Former Banfield veterinarian sues

UC-Davis earns record stimulus award

VCA Antech buys PET DRx for $41.25 million

Full license granted to canine influenza vaccine

CSU receives $15 million grant to study climate change

Birth of cloned foal using oocytes is first for veterinary medicine

P&G recalls some canned cat foods due to low levels of thiamine

Wedgewood can resume drug dispensing after 8-year tussle with DEA

Calif. lawmakers call for more transparency regarding pet insurance policy limits

New canine cancer research program dubbed an 'unprecedented' collaboration

AVMA approves new specialty college for veterinary sports medicine and rehabilitation

FDA, NIH launch Web portal to report adverse events from pet foods, veterinary drugs

CAPC statement addresses reports of resistance to heartworm preventives in south-central region

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CBI’s 2nd Animal Health Marketing Strategies Summit
August 30, 2010, Kansas City Marriott Downtown, Missouri

Building on the success of its inaugural summit in Baltimore, Md., CBI continues to bring together animal health executives and marketing professionals to discuss regulatory and compliance considerations, industry trends, and promotions to veterinarians and consumers through various channels to maximize marketing dollars, increase product uptake, and improve market access.

A featured session on “Trends, Opportunities, and Challenges of OTC Pet Healthcare Market Channels,” provides the vet-channel marketer a comprehensive look at these progressive distribution channels.

For more information or to register, please visit www.cbinet.com/animalhealth or call: 339-298-2100.

CBI’s Animal Health Marketing Strategies Summit is co-located with CVC in Kansas City, August 28-31, 2010, Kansas City Convention Center, Kansas City, Mo.

CVC Baltimore to move in 2011
CVC Baltimore is moving to the Washington, D.C. area in 2011. In fact, conference officials unveiled details of the new venue to attendees at the meeting in April.

Read More

dvm360.com traffic report
To view the dvm360.com May traffic report, click here.

Need a new way to reach your customers?
Custom Veterinary Media (CVM) recommends clickVISION, a dynamic way for you to reach your customers and demonstrate your products and services. ClickVISION movies are two- to- three and one-half-minute Flash movies that feature animated on-screen text and graphics, photos, and audio. ClickVISION can be delivered by e-mail, e-newsletters, Web pages, CD-ROM, DVD, and at trade show booths. ClickVISION features built in forwarding to encourage viewers to send your message to others, which can dramatically increase the number of individuals who view the message. ClickVISION also includes a call-to-action button that can be customized to meet your needs, including inquiry forms, links to Web sites, sample requests, or to set sales appointments. For an online demonstration of clickVISION, click here.

For more information, contact your Advanstar CVM account manager.

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Reserve your CVC in Kansas City booth space
Reach thousands of veterinarians and team members at the CVC Group’s two remaining national conventions in 2010: CVC in Kansas City and CVC in San Diego. Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.

Instant ad feedback
Place your ad in the August issue of DVM Newsmagazine and get instant feedback with the Readex Research On Target!^® Ad Readership Study. The study provides data on how veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The study collects verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes June 30, 2010.

Free capital equipment leads
Advertisers in the August issue of Veterinary Economics will receive free leads from veterinarians planning to make capital equipment purchases in the next 18 months. Our survey results will likely put you in touch with more than 5,600 doctors who respond with their 18-month capital equipment purchase plan. You’ll meet doctors striving to learn about the best technologies and products, as well as those entering the early stages of building or remodeling their practices. Ad space closes July 9, 2010.

Reach up and coming veterinarians
Its focus hasn’t changed, but its name has. Student360 (formerly Your DVM Career) better reflects the mission of our multimedia offerings to students—in print and online. Now you can gain exposure with veterinary students by placing your ad in Student360, DVM Newsmagazine’s student-focused print supplement, our corresponding Student section on dvm360.com, or our monthly Student360 e-letter. The Student360 supplement is an important business primer for veterinary students getting ready to jumpstart their careers. The supplement will be distributed to 5,000 junior and senior veterinary students in September. Ad space closes August 9, 2010.

For more information on the Student360 e-letter or our Student section on dvm360.com, ontact your Advanstar account manager.

Generate leads quickly and easily with Products360
Products360 is our newly-illustrated product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Contact your Advanstar account manager for details. Ad space for the October supplement closes August 27, 2010.

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Click here for the August preview of
DVM Newsmagazine.

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Click here for the August preview of
Veterinary Economics.

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Click here for the August preview of
Veterinary Medicine.

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Click here for the August preview of Firstline.

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