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  July 2010  
Facts & Trends

Forgetful? Try some sleep

Hard times in the heartland

Banfield releases new data on parasite trends

California veterinarians see big May downturn

Entitled employees experience more job frustration

New injury database reveals trends in racing fatalities

Spending time in nature can revitalize the human mind

Report calls on veterinarians to reassess business practices

Veterinary schools turn to tuition hikes to close budget gaps

Lyme disease reports three times higher than normal in Maine

NCVEI: 55 percent of practices experience first-quarter growth

Job offers down at graduation, but veterinary market still growing

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Marketing Tips

Increase the value of your trade show exhibit
Trade shows are one of the most effective means of reaching your customers and prospects—in ways that cannot be replicated with print and electronic mediums—by providing you with face-to-face selling opportunities with motivated and qualified buyers and influencers.

Read More

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Marketing Tips

AFP changes name to ImageWorks

HSUS withdraws ballot effort in Ohio

FDA accepting MUMS grant applications

Procter & Gamble buys pet-food maker Natura

Hawaiian law mandates new pet care standards

PurinaCare expands coverage to Washington, Alaska

K-State professor works to create partnership with China

PUPS legislation aims to close loopholes on Internet puppy sales

Calif. city latest to require mandatory sterilization, microchipping

AAHA develops new nutritional assessment guidelines for dogs and cats

Data doesn't warrant total antibiotic 'phase out' in cattle, veterinary groups say

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AVHC News

CBI’s 2nd Animal Health Marketing Strategies Summit
August 30, 2010, Kansas City Marriott Downtown, Missouri

Building on the success of its inaugural summit in Baltimore, Md., CBI continues to bring together animal health executives and marketing professionals to discuss regulatory and compliance considerations, industry trends, and promotions to veterinarians and consumers through various channels to maximize marketing dollars, increase product uptake, and improve market access.

A featured session on “Trends, Opportunities, and Challenges of OTC Pet Healthcare Market Channels,” provides the vet-channel marketer a comprehensive look at these progressive distribution channels.

For more information or to register, please visit www.cbinet.com/animalhealth or call: 339-298-2100.

CBI’s Animal Health Marketing Strategies Summit is co-located with CVC in Kansas City, August 28-31, 2010, Kansas City Convention Center, Kansas City, Mo.


CVC Baltimore to move in 2011
CVC Baltimore is moving to the Washington, D.C. area in 2011. In fact, conference officials unveiled details of the new venue to attendees at the meeting in April.

Read More


dvm360


dvm360.com traffic report
To view the dvm360.com June traffic report, click here.


Want an easy way to make 1,000 veterinarians or more hear your message or presentation?

Consider adding a webcast to your marketing plan. The number of webcasts produced by our Custom Veterinary Media department (CVM) continues to grow. Webcasts are a cost-effective tool that can deliver a live or archived presentation to a large audience via the Internet. Webcasts can also be used to extend the life of previously-recorded event presentations. The live and archived webcast allows the presenter and audience to participate, even ask and answer questions, and collect polling information, without the need for additional software and from the comfort of their own home, office, or clinic, so no travel time or extra expense is incurred. Webcasts are also eligible for CE accreditation, making the online session even more valuable to participants..

For more information, contact your Advanstar CVM account manager.

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Up & Coming

There's still time to reserve your CVC in Kansas City booth space
Reach thousands of veterinarians and team members at the CVC Group’s two remaining national conventions in 2010: CVC in Kansas City and CVC in San Diego. Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.


Reach up and coming veterinarians
Its focus hasn’t changed, but its name has. Student360 (formerly Your DVM Career) better reflects the mission of our multimedia offerings to students—in print and online. Now you can gain exposure with veterinary students by placing your ad in Student360, DVM Newsmagazine’s student-focused print supplement, our corresponding Student section on dvm360.com, or our monthly Student360 e-letter. The Student360 supplement is an important business primer for veterinary students getting ready to jumpstart their careers. The supplement will be distributed to 5,000 junior and senior veterinary students in September. Ad space closes August 9, 2010.

For more information on the Student360 e-letter or our Student section on dvm360.com, contact your Advanstar account manager.


Generate leads quickly and easily with Products360
Products360
is our newly-illustrated product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Contact your Advanstar account manager for details. Ad space for the October supplement closes August 27, 2010.


Stop horse-n-around—November AAEP package
Increase your exposure and show your support for equine veterinarians by taking advantage of our November AAEP package. Purchase an ad in the November Equine section of DVM Newsmagazine and a sponsorship in the 2011 Equine Calendar of Meetings and Events, and receive a FREE link to your Web site via your company logo in a special Equine360 e-letter that will be sent to 7,000 equine veterinarians prior to AAEP in Baltimore, Md., Dec. 4-8, 2010. The 2011 Equine Calendar of Meetings and Events will polybag with the November issue of DVM Newsmagazine.

Contact your Advanstar account manager for details.

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DVM

Click here for the September preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the September preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the September preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the September preview of Firstline.

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