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  August 2010  
Facts & Trends

Top 5 states for fleas and ticks

Veterinary managers on the move

More airports offering outposts for pets

Pet owners with pet insurance by country

Veterinary technology programs on the rise

The top 10 diagnoses in dogs and cats by age

Food for thought: Client objections to therapeutic diets

Digital radiography use growing in veterinary practices

Gender, age bigger factor in race fatalities than track surface

VPI Pet Insurance counts the poisons that send dogs to the veterinary hospital

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Marketing Tips

Increase the value of your trade show exhibit
Trade shows are one of the most effective means of reaching your customers and prospects—in ways that cannot be replicated with print and electronic mediums—by providing you with face-to-face selling opportunities with motivated and qualified buyers and influencers.

Read More

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Marketing Tips

USDA takes new animal ID system on the road

Nutrition veterinary technician specialty announced

Iams pet food recall extends to veterinary formulations

Federal lawmakers join fight to end rural veterinary shortage

Company involved in 2007 pet food recall sold for $239 million

AVMA 2010: Veterinarians resolved to enter the antibiotic debate

Boehringer Ingelheim Vetmedica unveils canine Lyme disease vaccine

Henry Schein Animal Health reports 269.7 percent boost in second quarter sales

N.J. lawmakers want veterinarians to disclose overnight care procedures with clients

Merial - Intervet names new CEO; joint venture of veterinary company awaits regulatory approval

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AVHC News

CBI’s 2nd Animal Health Marketing Strategies Summit
August 30, 2010, Kansas City Marriott Downtown, Missouri

Building on the success of its inaugural summit in Baltimore, Md., CBI continues to bring together animal health executives and marketing professionals to discuss regulatory and compliance considerations, industry trends, and promotions to veterinarians and consumers through various channels to maximize marketing dollars, increase product uptake, and improve market access.

A featured session on “Trends, Opportunities, and Challenges of OTC Pet Healthcare Market Channels,” provides the vet-channel marketer a comprehensive look at these progressive distribution channels.

For more information or to register, please visit www.cbinet.com/animalhealth or call: 339-298-2100.

CBI’s Animal Health Marketing Strategies Summit is co-located with CVC in Kansas City, August 28-31, 2010, Kansas City Convention Center, Kansas City, Mo.


CVC Baltimore to move in 2011
CVC Baltimore is moving to the Washington, D.C. area in 2011. In fact, conference officials unveiled details of the new venue to attendees at the meeting in April.

Read More


dvm360


dvm360.com traffic report
To view the dvm360.com July traffic report, click here.


Reach more with your speaker sponsorships and symposia

With CVC in Kansas City just around the corner, many of you will be sponsoring speakers and hosting symposia. Key-opinion leader messages delivered at this conference are important elements in your marketing efforts, as they educate attendees and build demand for your products. Our Custom Veterinary Media (CVM) group can help you to expand the audience reach of these messages by arranging audio recordings and then creating alternative delivery formats that allow veterinarians and their team members access to the information, even if they were unable attend the live conference. Formats for repurposing the recorded symposia include, but are not limited to:

  • Webcasts-OnDemad or staged as live with live speaker Q&A
  • You Make the Call-Allows interactive participant involvement and reinforcement of key messages
  • Frequently Asked Questions-Audio bites of questions and answers that get straight to your key messages
  • clickVISION-two-to-three-minute multimedia messages e-mailed to our audience or yours
  • Multimedia roundtables-Recordings of key-opinion leader discussions edited to meet your goals and engage particpants. Roundtables may include case study discussions regarding diagnosis and treatment therapy.

CVM can help you to repurpose the content and develop the best vehicle to deliver your message to the entire market, while building you a database of online participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

There's still time to reserve your CVC in Kansas City booth space

Reserve your booth for CVC in Kansas City by August 27, 2010. Don’t wait; only a few booth spaces remain available for CVC in Kansas City, Aug. 28-30, 2010.

Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.


Generate leads quickly and easily with Products360
Products360
is our newly-illustrated product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Ad space for the October supplement closes August 27, 2010.

Contact your Advanstar account manager for details.


Stop horse-n-around
Put your company’s advertising messages in front of equine practitioners every day for an entire month with the 2011 Equine Calendar of Meetings and Events. Sponsorship opportunities are still available, so call now to reserve your month! This tabloid sized calendar will be distributed to 9,700 equine practitioners with the November issue of DVM Newsmagazine. Ad space closes September 24, 2010.

AAEP package: Increase your exposure and show your support for equine veterinarians by taking advantage of our November AAEP package. Purchase an ad in the November Equine section of DVM Newsmagazine and a sponsorship in the 2011 Equine Calendar of Meetings and Events, and receive a FREE link to your Web site via your company logo in a special Equine360 e-letter that will be sent to 7,000 equine veterinarians prior to AAEP in Baltimore, Md., Dec. 4-8, 2010.

Contact your Advanstar account manager for details.


Reach up and coming veterinarians
Its focus hasn’t changed, but its name has. Student360 (formerly Your DVM Career) better reflects the mission of our multimedia offerings to students—in print and online. Now you can gain exposure with veterinary students by placing your ad in Student360, DVM Newsmagazine’s student-focused print supplement, our corresponding Student section on dvm360.com, or our monthly Student360 e-letter. The Student360 supplement is an important business primer for veterinary students getting ready to jumpstart their careers. The supplement will be distributed to 5,000 junior and senior veterinary students in November. Ad space closes October 4, 2010.

For more information on the Student360 e-letter or our Student section on dvm360.com, contact your Advanstar account manager.

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DVM

Click here for the October preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the October preview of
Veterinary Economics
.

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Veterinary Medicine

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Veterinary Medicine
.

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Marketing Tips

Click here for the October preview of
Firstline
.

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