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  September 2010  
Facts & Trends

Spouse in the dog house; dog in the bed

Study links dry pet food to human disease

British pet owners skip vacations for their pets

Short-nosed dog breeds more likely to die in flight

Where clients get their dogs says a lot about them

Veterinarians want more dog bite prevention training

Consumer Reports pokes its nose into pet insurance

Veterinary practice ownership: Who will be in charge?

Most cats will tolerate collars, veterinary researchers report

Business owners tend to be cautious with personal finances

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At www.dvm360media.com, marketers and advertising professionals in the veterinary industry have one-stop access to our:

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Marketing Tips

Digital brand experiences create customers
Digital brand experiences matter. They’re changing the ways consumers engage with brands—in ways not possible with traditional marketing. A study by digital agency Razorfish, found that users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands.

Read More

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Marketing Tips

Hartz intiates voluntary recall on dog treats

P&G issues small voluntary recall on Iams dry food

California mulls change to veterinary medical board

Professional Veterinary Products (PVP) files for bankruptcy

Franck's Pharmacy resumes veterinary compounding practice

California introduces sales tax proposal on veterinary services

AKC, Pfizer ink deal to fund veterinary research, develop medicinces

CEVA buys Summit VetPharm, extends position in veterinary market

NCVEI, Brakke, Bayer to study declining numbers of veterinary visits

Banfield, P2V join forces to help military personnel, emergency responders

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AVHC News

CVC Kansas City posts solid attendance
CVC Kansas City registered more than 6,000 veterinary professionals this year.

Here's a look at total attendance:

• Veterinarians: 2,087
• Technicians: 777
• Practice Managers: 225
• Veterinary students: 111
• Guests: 1,106
• Exhibitors: 1,725

Read More


CVC Baltimore to move in 2011
CVC Baltimore is moving to the Washington, D.C. area in 2011. In fact, conference officials unveiled details of the new venue to attendees at the meeting in April.

Read More


June 2010 BPA Circulation Statements have been released
BPA Worldwide has released the June 2010 circulation statements for DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline.

Click on the publication titles below to view each BPA statement:

DVM Newsmagazine
Veterinary Medicine
Veterinary Economics
Firstline


dvm360


dvm360.com traffic report
To view the dvm360.com August traffic report, click here.


Want an easy way to make 1,000 veterinarians or more hear your message or presentation?

Consider adding a webcast to your marketing plan. The number of webcasts produced by our Custom Veterinary Media department (CVM) continues to grow. Webcasts are a cost-effective tool that can deliver a live or archived presentation to a large audience via the Internet. Webcasts can also be used to extend the life of previously-recorded event presentations. The live and archived webcast allows the presenter and audience to participate, even ask and answer questions, and collect polling information, without the need for additional software and from the comfort of their own home, office, or clinic, so no travel time or extra expense is incurred. Webcasts are also eligible for CE accreditation, making the online session even more valuable to participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

Reserve your CVC San Diego booth space

Reach thousands of veterinarians and team members at the CVC Group’s remaining national convention in 2010: CVC San Diego. Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.

Note: Booth space selection is now available for 2011 CVC Kansas City.


Reach up and coming veterinarians
Its focus hasn’t changed, but its name has. Student360 (formerly Your DVM Career) better reflects the mission of our multimedia offerings to students—in print and online. Now you can gain exposure with veterinary students by placing your ad in Student360, DVM Newsmagazine’s student-focused print supplement, our corresponding Student section on dvm360.com, or our monthly Student360 e-letter. The Student360 supplement is an important business primer for veterinary students getting ready to jumpstart their careers. The supplement will be distributed to 5,000 junior and senior veterinary students in November. Ad space closes October 4, 2010.

For more information on the Student360 e-letter or our Student section on dvm360.com, contact your Advanstar account manager for details.


Get month-long exposure when you advertise in our companion animal calender
The 2011 Companion Animal Calendar of Meetings and Events puts your company’s messages in front of companion animal veterinarians across the country every single day for an entire month. More than 50,000 companion animal veterinarians will be excited to receive this annual calendar, which polybags with the December issue of DVM Newsmagazine. Your exposure will build as veterinarians refer to the calendar again and again to make appointments and review the year’s meeting and event dates.

Ad space closes Oct. 25, 2010. Don’t wait; only the months of January, October, November, and December remain available for purchase.

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DVM

Click here for the November preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the November preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the November preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the November preview of
Firstline
.

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