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  October 2010  
Facts & Trends

How Facebook could cost you a job

Happiness equals productivity at work

Could helping others hurt your carrer?

Flu shots may help prevent heart attacks

Dogs may help prevent childhood eczema

Economist predicts a slow-growth economy

Dog poop lights the way for one resourceful city

Husbands losing jobs, wives finding them in recession

Practices see some growth in 2010, but also low profitability

Small business owners say 2010 revenue will beat last year's

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Marketing Tips

Increase the value of your trade show exhibit
Trade shows are one of the most effective means of reaching your customers and prospects-in ways that cannot be replicated with print and electronic mediums-by providing you with face-to-face selling opportunities with motivated and qualified buyers and influencers

Read More

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Marketing Tips

Pet insurance bill vetoed in California

PurinaCare reaches national benchmark

Blue Buffalo issues voluntary pet food recall

Veterinary coalition to target drop in client visits

EPA developing new guidelines for drug disposal

Tufts introduces new conservation medicine program

FDA issues consumer alert on some online veterinary pharmacies

Veterinary groups meet to address heartworm resistance concerns

New Nestle Purina program hopes to move the scales on pet obesity

Dechra acquires DermaPet in a $64 million bid for veterinary company

Association for Pet Obesity Prevention, Banfield team up to collect obesity data

Oklahoma veterinary board issues consumer alert about animal rescue group vaccination

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AVHC News

dvm360

dvm360.com traffic report
To view the dvm360.com September traffic report, click here.


CVC Kansas City posts solid attendence
CVC Kansas City registered more than 6,000 veterinary professionals this year.

Hear's a look at total attendance:

  • Veterinarians: 2,087
  • Technicians: 777
  • Practice Managers: 225
  • Veterinary students: 111
  • Guests: 1,106
  • Exhibitors: 1,725

Read More


CVC Baltimore to move in 2011
CVC Baltimore is moving to the Washington, D.C. area in 2011. In fact, conference officials unveiled details of the new venue to attendees at the meeting in April.

Read More


June 2010 BPA Circulation Statements have been released
BPA Worldwide has released the June 2010 circulation statements for DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline.

Click on the publication titles below to view each BPA statement:

DVM Newsmagazine
Veterinary Medicine
Veterinary Economics
Firstline


Reach more with your speaker sponsorship and symposia

With CVC San Diego just around the corner, many of you will be sponsoring speakers and hosting symposia. Key-opinion leader messages delivered at this conference are important elements in your products. Our Custom Veterinary Media (CVM) group can help you to expand the audience reach of these messages by arranging audio recordings and then creating alternative delivery formats that allow veterinarians and their team members access to the information, even if they were unable to attend the live conference. Formats for repurposing the recorded symposia include, but are not limited to:

  • Webcasts-OnDemand or staged as live with live speaker Q&A
  • You Make the Call-Allows interactive participant involvement and reinforcement of key messages
  • Frequently Asked Questions-Audio bites of questions and answers that get straight to your key messages
  • clickVISION-two-to-three-minute multimedia mesages e-mailed to our audience or yours
  • Multimedia roundtables-Recordings of key-opnion leader discussions edited to meet your goals and engage participants. Roundtables may include case study disscussions regarding diagnosis and treatment therapy.

CVM can help you to repurpose the content and develop the best vehicle to deliver your message to the entire market, while building you a database of online participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

There's still time to reserve your CVC San Diego booth space

Don't wait; reserve your booth for CVC San Diego by November 3, 2010.

Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.

Note: Booth space selection is now available for 2011 CVC Kansas City.


Generate leads quickly and easily with Products360
Products360
is our illustrated, new-product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Ad space for the January 2011 supplement closes December 1, 2010.

Contact your Advanstar account manager for details.

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DVM

Click here for the December preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the December preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the December preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the December preview of
Firstline
.

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