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  November 2010  
Facts & Trends

Top 10 pet-friendly cities named

Top 5 most expensive cat breeds

Whale feces helps fuel marine ecosystem

Top 10 pet conditions that require surgery

Kids may push pets out of the veterinary practice

New body scoring system accounts for portly pets

Consumers prefer brand names with repetition and alliteration

Woman-dominated veterinary medicine is self-fulfilling prophecy

Two can communicate, but three's a crowd in veterinary practices

New report sheds light on animal adoptions, relinquishments at area shelters

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Marketing Tips

Use print ads to help drive your Web traffic
Including your Web site or a specific landing page URL in your print ads drives Web traffic and jump-starts the sales funnel by attracting attention, increasing brand recall, and generating purchase intent. In fact, on average 14 percent of readers reported that they visited or planned to visit an advertiser's Web site after seeing a print ad, according to the results from 2009 Readex Research Message Impact studies.1

Read More

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Marketing Tips

VetCentric secures $3 million in new funding

Veterinary school offers stress-reduction course

Olson resigns CEO post at Morris Animal Foundation

Shelter-animal relocation raises infectious disease concerns

Utah State and WSU to collaborate on new veterinary program

Council on Education pitches changes to accreditation standards

CAPC, AHS collaborate on position regarding heartworm resistance

New safety warnings added to Metacam veterinary labels, FDA reports

Election 2010: Results mixed for veterinarians vying for Congress, statehouses

AAHA severs ties with the National Commission on Veterinary Economic Issues

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AVHC News

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dvm360.com traffic report
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June 2010 BPA Circulation Statements have been released
BPA Worldwide has released the June 2010 circulation statements for DVM Newsmagazine, Veterinary Medicine, Veterinary Economics, and Firstline.

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Veterinary Economics
Firstline


Need a new way to reach your customers?

Custom Veterinary Media (CVM) recommends clickVISION, a dynamic way for you to reach your customers and demonstrate your products and services. ClickVISION movies are two-to-three and one-half-minute Flash movies that feature animated on-screen text and graphics, photos, and audio. ClickVISION can be delivered by e-mail, e-newsletters, Web pages, CD-ROM, DVD, and at trade show booths.

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For more information, contact your Advanstar CVM account manager.

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Up & Coming

Reserve your 2011 CVC exhibit space

Reach thousands of veterinarians and team members at the CVC Group's three national conventions in 2011: CVC in Washington, D.C., CVC in Kansas City, and CVC in San Diego. Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.


Generate leads quickly and easily with Products360
Products360
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Instant ad feedback
Place your ad in the March issue of Veterinary Medicine and get instant feedback with the Readex Research On Target® Ad Readership Study. The study provides data on how small-animal veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product's benefits. The study collects verbatim comments on how each advertisement can do a better job communicating benefits. Ad space closes Feb. 11, 2011, for the March issue of Veterinary Medicine.


Contact your Advanstar account manager for details.

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DVM

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Veterinary Economics

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Veterinary Economics
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Veterinary Medicine

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Marketing Tips

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Firstline
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