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  December 2010  
Facts & Trends

Technicians take on state medical boards

Veterinarian one of the best careers for 2011

'Roadmap' unveiled for veterinary profession's future

Male students on the decline at Ontario Veterinary College

Veterinarians' retirement money may run out before they do

Veterinary workforce study slated for release in the new year

USDA awards $5.9 million to veterinarians serving in shortage areas

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Marketing Tips

Increase the value of your trade show exhibit
Trade shows are one of the most effective means of reaching your customers and prospects—in ways that cannot be replicated with print and electronic mediums—by providing you with face-to-face selling opportunities with motivated and qualified buyers and influencers.

Read More

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Marketing Tips

Food safety bill passed by Senate

USDA audit blasts horse show inspections

Cornell professor develops new critical care tool

Missouri to test human cancer drug for canine use

AAEP sets new clinical guidelines for racehorse care

Heartworm resistance: CAPC, AHS issue new guidance for veterinarians

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AVHC News

dvm360

honored with Web awards
Watch Marnette Falley, dvm360.com Content Director, reveal a clutch of awards recently presented to the site.


dvm360

traffic report
To view the dvm360.com November traffic report, click here.


Reach more with your speaker sponsorships and symposia

With the North American and Western Veterinary Conferences just around the corner, many of you will be sponsoring speakers and hosting symposia. Key-opinion leader messages delivered at those conferences are important elements in your marketing efforts, as they educate attendees and build demand for your products. Our Custom Veterinary Media (CVM) group can help you to expand the audience reach of these messages by arranging audio recordings and then creating alternative delivery formats that allow veterinarians and their team members access to the information, even if they were unable to attend the live conference. Formats for repurposing the recorded symposia include, but are not limited to:

  • Webcasts–OnDemand or staged as live with live speaker Q&A
  • You Make the Call–Allows interactive participant involvement and reinforcement of key messages
  • Frequently Asked Questions–Audio bites of questions and answers that get straight to your key messages
  • clickVISION–two- to three-minute multimedia messages e-mailed to our audience or yours
  • Multimedia roundtables–Recordings of key-opinion leader discussions edited to meet your goals and engage participants. Roundtables may include case study discussions regarding diagnosis and treatment therapy.
CVM can help you to repurpose the content and develop the best vehicle to deliver your message to the entire market, while building you a database of online participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

Reserve your 2011 CVC exhibit space

Reach thousands of veterinarians and team members at the CVC Group's three national conventions in 2011: CVC in Washington, D.C., CVC in Kansas City, and CVC in San Diego. Uniquely situated in highly populated locations, CVC conventions are positioned to weather the current economic times. 2009 research indicates that while veterinary professionals will continue to attend high-quality national conventions, they are looking for options closer to home. Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in the exhibit hall or taking advantage of numerous sponsorship opportunities.

For more information, contact your Advanstar account manager.


Instant ad feedback
Place your ad in the March issue of Veterinary Medicine and get instant feedback with the Readex Research On Target!® Ad Readership Study. The study provides data on how small-animal veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The study collects verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes Feb. 11, 2011, for the March issue of Veterinary Medicine.


Contact your Advanstar account manager for details.


Generate leads quickly and easily with Products360
Products360 is our illustrated, new-product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Ad space for the April supplement closes Feb. 25, 2011.

Contact your Advanstar account manager for details.

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DVM

Click here for the February preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the February preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the February preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the February preview of
Firstline
.

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