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  January 2011  
Facts & Trends

Top 9 reasons small businesses fail

Business executives engage online video

Study documents decline of veterinary visits

Hospital admissions for dog bites on the rise

Catnip repels bloodsucking flies, study reports

Survey breaks down pet owners by occupation

Heartworm preventive efficacy study results revealed at NAVC

Veterinary researchers identify primary route of infection for FMD in cattle

Click or no click, digital media assets have considerable branding influence

Major veterinary cancer study of Golden Retriever dogs unveiled by Morris Animal Foundation

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Marketing Tips

From the Field #1: The future of booth content
View David Doherty, Sales and Marketing Director for Advanstar’s Veterinary Group, discuss the future of booth content with tactics from the North American Veterinary Conference.

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Marketing Tips

Teva recalls lot of metronidazole tablets

HSVMA petitions against antibiotics 'overuse'

Kroger issues pet food recall due to aflatoxin risk

New York considers banning non-therapeutic antimicrobials

FDA seeks comments regarding marketing of unapproved veterinary products

AB Science nails conditional approval for veterinary mast cell tumor treatment

Pfizer to enter veterinary diagnostic sector following acquisition of Synbiotics

AVMA counters on DEA proposal to make propofol a Schedule IV veterinary drug

American Regent recalls dexamethasone sodium phosphate, sodium bicarbonate injections

Congressman urges Nuclear Regulatory Commission to apply veterinary radiation rules to human medicine

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AVHC News

dvm360

honored with Web awards
Watch Marnette Falley, dvm360.com Content Director, reveal a clutch of awards recently presented to the site.


dvm360

traffic report
To view the dvm360.com December traffic report, click here.


Reach more with your speaker sponsorships and symposia

With the Western Veterinary Conference just around the corner, many of you will be sponsoring speakers and hosting symposia. Key-opinion leader messages delivered at the conference are important elements in your marketing efforts, as they educate attendees and build demand for your products. Our Custom Veterinary Media (CVM) group can help you to expand the audience reach of these messages by arranging audio recordings and then creating alternative delivery formats that allow veterinarians and their team members access to the information, even if they were unable to attend the live conference. Formats for repurposing the recorded symposia include, but are not limited to:

  • Webcasts–OnDemand or staged as live with live speaker Q&A
  • You Make the Call–Allows interactive participant involvement and reinforcement of key messages
  • Frequently Asked Questions–Audio bites of questions and answers that get straight to your key messages
  • clickVISION–two- to three-minute multimedia messages e-mailed to our audience or yours
  • Multimedia roundtables–Recordings of key-opinion leader discussions edited to meet your goals and engage participants. Roundtables may include case study discussions regarding diagnosis and treatment therapy.
CVM can help you to repurpose the content and develop the best vehicle to deliver your message to the entire market, while building you a database of online participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

Introducing the next generation exhibit hall

Join us in 2011 for a BRAND NEW CVC exhibitor convention experience you don’t want to miss, and gain access to thousands of veterinarians and team members through the CVC Group’s three national conventions: CVC in Washington, D.C., CVC in Kansas City, and CVC in San Diego.

According to the Center for Exhibition Industry Research (CEIR), grouping exhibits by common products and services is the most common suggestion visitors propose to make exhibitions more convenient for them. Additionally, 82 percent of 2010 CVC attendees told us that organizing the exhibit hall so that similar products and services are in close proximity to each other will make the show more efficient for them.

Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in our next generation exhibit halls or by taking advantage of numerous NEW sponsorship opportunities. Our 2011 exhibit hall product and service segments are: Diagnostics, Education and Publishing, Equipment and Supplies, Nutrition, Pet Products, Pharmaceuticals and Biologicals, and Practice Management.

For more information, contact your Advanstar account manager.


Instant ad feedback
Place your ad in the March issue of Veterinary Medicine and get instant feedback with the Readex Research On Target!® Ad Readership Study. The study provides data on how small-animal veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The study collects verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes Feb. 11, 2011, for the March issue of Veterinary Medicine.


Contact your Advanstar account manager for details.


Generate leads quickly and easily with Products360
Products360 is our illustrated, new-product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Ad space for the April supplement closes Feb. 25, 2011.

Contact your Advanstar account manager for details.

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DVM

Click here for the March preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the March preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the March preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the March preview of
Firstline
.

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