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  February 2011  
Facts & Trends

Employee fatigue is a big problem for employers

California veterinarians see slight revenue increase

Americans sound off: Training, not breed, makes dangerous dogs

Women less interested in jobs where competition determines pay

Dental health: Pet owners spending more on medical care than prevention, VPI reports

A new study reveals Americans—and Europeans—will give up luxuries for animal necessities

Incomes up for companion animal veterinarians, but down for equine practitioners, AVMA survey says

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Marketing Tips

Trade show marketing: Four tips to help you achieve your trade show goals
Trade show exhibiting can be challenging but it’s still one of the most effective means of reaching your customers and prospects by providing you with face-to-face selling opportunities. In fact, the cost of making a face-to-face contact with a potential customer through an exhibition lead is $96, compared to $1,039 without, according to a 2010 survey conducted by the Center of Exhibition Industry Research (CEIR).

Read More

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Marketing Tips

Pet treats, horse feed recalled

Seal of approval for animal supplements

Abaxis to enter veterinary reference lab market

EPA wants emissions data from large-scale farms

Bayer to release next generation of flea and tick control products

Some Calif. flea and tick products must now include warning labels

FDA: Vetsulin in short supply; veterinarians called on to seek alternatives

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AVHC News

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traffic report
To view the dvm360.com January traffic report, click here.


2011 Hospital Design People's Choice Award
For the third year in a row, veterinarians and team members can go to dvm360.com and cast their vote for their favorite hospital to win our 2011 Hospital Design People's Choice Award. Veterinarians and team members can cast their vote for any of the 32 veterinary hospitals that entered the 2011 Veterinary Economics Hospital Design Contest. The winner will be featured in the April issue of Veterinary Economics. Click here to review the entries.


Want an easy way to make 1,000 veterinarians or more hear your message or presentation?

Consider adding a webcast to your marketing plan. The number of webcasts produced by our Custom Veterinary Media department (CVM) continues to grow. Webcasts are a cost-effective tool that can deliver a live or archived presentation to a large audience via the Internet. Webcasts can also be used to extend the life of previously-recorded event presentations. The live and archived webcast allows the presenter and audience to participate, even ask and answer questions, and collect polling information, without the need for additional software and from the comfort of their own home, office, or clinic, so no travel time or extra expense is incurred. Webcasts are also eligible for CE accreditation, making the online session even more valuable to participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

Introducing the next generation exhibit hall

Join us in 2011 for a BRAND NEW CVC exhibitor convention experience you don’t want to miss, and gain access to thousands of veterinarians and team members through the CVC Group’s three national conventions: CVC in Washington, D.C., CVC in Kansas City, and CVC in San Diego.

According to the Center for Exhibition Industry Research (CEIR), grouping exhibits by common products and services is the most common suggestion visitors propose to make exhibitions more convenient for them. Additionally, 82 percent of 2010 CVC attendees told us that organizing the exhibit hall so that similar products and services are in close proximity to each other will make the show more efficient for them.

Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in our next generation exhibit halls or by taking advantage of numerous NEW sponsorship opportunities. Our 2011 exhibit hall product and service segments are: Diagnostics, Education and Publishing, Equipment and Supplies, Nutrition, Pet Products, Pharmaceuticals and Biologicals, and Practice Management.

For more information, contact your Advanstar account manager.


Coming in June: Annual Hospital Design supplement
Send your message directly to veterinarians interested in building or remodeling their practices. The Veterinary Economics Hospital Design supplement delivers essential information about every stage of building or remodeling a practice.

Not only does every Veterinary Economics subscriber receive the Hospital Design supplement, but so does every attendee of the Hospital Design Conference held in conjunction with CVC in Kansas City. Conference attendees are an elite group of decision-makers who are serious about building a new facility or remodeling their existing one.

Plus, qualified advertisers in the supplement will receive their company listing on the Hospital Design section of dvm360.com for one full year. Ad space closes May 6, 2011.

For more information, contact your Advanstar account manager.


Instant ad feedback
Place your ad in the June issues of Veterinary Economics or Firstline and get instant feedback with the Readex Research On Target!® Ad Readership Studies. The studies provide data on how small-animal veterinarians and team members feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The studies collect verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes May 6, 2011, for the June issue of Veterinary Economics and May 18, 2011, for the June issue of Firstline.

Contact your Advanstar account manager for details.

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DVM

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Veterinary Economics

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Veterinary Economics
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Veterinary Medicine

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Veterinary Medicine
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Marketing Tips

Click here for the April preview of
Firstline
.

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