dvm360.com dvm Veterinary Medicine CVC Veterinary Economics firstline CVM
  March 2011  
Facts & Trends

Quantifying the value of technicians

Study: Fat pets cost owners millions

Top 10 pet medical conditions of 2010

More young adults opting for fur babies

Co-worker conflict: Is it costing you money?

Declawing and devocalization: What pet owners think

Under-the-radar tick diseases spreading across the U.S.

Consumer credit increase a good sign for practice owners

48 percent of b2b ads experienced a lift in clickthrough rates on long-tail Web sites

General business advertising performs better on specialized b2b Web sites than consumer sites with business content

Back to the top >>


Follow us:
Facebook icon Twitter icon


At www.dvm360media.com, marketers and advertising professionals in the veterinary industry have one-stop access to our:

  • Media Kits
  • Rate Cards
  • Promotions
  • Planning Calendars
  • Custom Project Capabilities
  • Research
  • Plus Much More…

E-letter subscriptions
Click here to subscribe to the following e-letters:

  • dvm360 fullcircle
  • Business360
  • HospitalDesign360
  • Equine360
  • Firstline360
  • Products360
  • Medicine360
  • StudentAdvisor360.

Need a clean, comprehensive list?

Call Vet Data™

Contact Renee Schuster at 888-RENTLIST or rschuster@advanstar.com for updated list counts, more information about list options or to order a list.


Order reprints
Custom reprints and ePrints of articles and features from Advanstar publications are available to create powerful marketing tools. For more information, call 800-290-5460, ext. 100 or e-mail advanstarreprints
@theYGSgroup.com
.


You’re invited to submit your new product releases to:

DVM Newsmagazine
Veterinary Economics
Veterinary Medicine
Firstline


 

Marketing Tips

Trade show marketing: Four tips to help you achieve your trade show goals
Trade show exhibiting can be challenging but it’s still one of the most effective means of reaching your customers and prospects by providing you with face-to-face selling opportunities. In fact, the cost of making a face-to-face contact with a potential customer through an exhibition lead is $96, compared to $1,039 without, according to a 2010 survey conducted by the Center of Exhibition Industry Research (CEIR).

Read More

Back to the top >>


Marketing Tips

Wellness canned cat food recalled

FDA alerts veterinarians to Phenobarbital recall

Web site helps track emerging zoonotic diseases

Merial, Intervet/Schering Plough call off merger

Butler Schein adds software companies to portfolio

The advertiser-agency gap in digital spending priorities

Pig ears recalled for possible Salmonella contamination

More marketers move toward engagement on social media

Ky. Lawmakers want food-animal medicine to be tax exempt

New Web site provides online cancer resource for pet owners, veterinarians

Back to the top >>


AVHC News

DVM Newsmagazine and dvm360.com capture coveted Neal Awards
The results are in! DVM Newsmagazine and dvm360.com netted two national Jesse H. Neal National Business Journalism Awards in March.

The Jesse H. Neal National Business Journalism Awards is sponsored by New York-based American Business Media, a national organization representing business-to-business media companies. The Jesse H. Neal awards are considered the Pulitzer Prize of business-to-business media.

dvm360.com won in the category of Best Web site, and DVM Newsmagazine was honored for Best Single Issue of a Tabloid/Newspaper for its April 2010 publication.

Click here
to view the list of 2011 winners.


dvm360

traffic report
To view the dvm360.com February traffic report, click here.


2011 Hospital Design People's Choice Award
For the third year in a row, veterinarians and team members can go to dvm360.com and cast their vote for their favorite hospital to win our 2011 Hospital Design People's Choice Award. Veterinarians and team members can cast their vote for any of the 32 veterinary hospitals that entered the 2011 Veterinary Economics Hospital Design Contest. The winner will be featured in the April issue of Veterinary Economics. Click here to review the entries.


Need a new way to reach your customers?

Custom Veterinary Media (CVM) recommends clickVISION, a dynamic way for you to reach your customers and demonstrate your products and services. ClickVISION movies are two-to-three and one-half-minute Flash movies that feature animated on-screen text and graphics, photos, and audio. ClickVISION can be delivered by e-mail, e-newsletters, Web pages, CD-ROM, DVD, and at trade show booths.

ClickVISION features built in forwarding to encourage viewers to send your message to others, which can dramatically increase the number of individuals who view the message. ClickVISION also includes a call-to-action button that can be customized to meet your needs, including inquiry forms, links to Web sites, sample requests, or to set sales appointments. For an online demonstration of clickVISION, click here.

For more information, contact your Advanstar CVM account manager.

Back to the top >>


Up & Coming

Introducing the next generation exhibit hall

Join us in 2011 for a BRAND NEW CVC exhibitor convention experience you don’t want to miss, and gain access to thousands of veterinarians and team members through the CVC Group’s three national conventions: CVC in Washington, D.C., CVC in Kansas City, and CVC in San Diego.

According to the Center for Exhibition Industry Research (CEIR), grouping exhibits by common products and services is the most common suggestion visitors propose to make exhibitions more convenient for them. Additionally, 82 percent of 2010 CVC attendees told us that organizing the exhibit hall so that similar products and services are in close proximity to each other will make the show more efficient for them.

Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in our next generation exhibit halls or by taking advantage of numerous NEW sponsorship opportunities. Our 2011 exhibit hall product and service segments are: Diagnostics, Education and Publishing, Equipment and Supplies, Nutrition, Pet Products, Pharmaceuticals and Biologicals, and Practice Management.

For more information, contact your Advanstar account manager.


Coming in June: Annual Hospital Design supplement
Send your message directly to veterinarians interested in building or remodeling their practices. The Veterinary Economics Hospital Design supplement delivers essential information about every stage of building or remodeling a practice.

Not only does every Veterinary Economics subscriber receive the Hospital Design supplement, but so does every attendee of the Hospital Design Conference held in conjunction with CVC in Kansas City. Conference attendees are an elite group of decision-makers who are serious about building a new facility or remodeling their existing one.

Plus, qualified advertisers in the supplement will receive a company listing on the Hospital Design section of dvm360.com for one full year. Ad space closes May 6, 2011.

For more information, contact your Advanstar account manager.


Instant ad feedback
Place your ad in the June issues of Veterinary Economics or Firstline and get instant feedback with the Readex Research On Target!® Ad Readership Studies. The studies provide data on how small-animal veterinarians and team members feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The studies collect verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes May 6, 2011, for the June issue of Veterinary Economics and May 18, 2011, for the June issue of Firstline.

Contact your Advanstar account manager for details.


Generate leads quickly and easily with Products360
Products360
is our illustrated, new-product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Ad space for the July supplement closes May 31, 2011.

Contact your Advanstar account manager for details.

Back to the top >>


DVM

Click here for the May preview of
DVM Newsmagazine
.

Back to the top >>


Veterinary Economics

Click here for the May preview of
Veterinary Economics
.

Back to the top >>


Veterinary Medicine

Click here for the May preview of
Veterinary Medicine
.

Back to the top >>


Marketing Tips

Click here for the May preview of
Firstline
.

Back to the top >>


If you find VetNews useful, please forward it to others!

If this e-mail was forwarded to you and you would like to be added to the circulation list, send an e-mail with a blank subject line to join-avhc_enews_vetnews_adver@listmgr.advanstar.com.


You are subscribed to %%list.name%% as %%emailaddr%%. To unsubscribe from this list, click here.

To ensure delivery to your Inbox, please add %%email.list%% to your address book. If you need help doing this, click here.

Advanstar Communications provides certain customer contact data (such as customers' names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities which may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call (toll free) 1-866-529-2922 at any time, or fax us at 1-218-740-6417. Outside the U.S., please phone 1-218-740-6395. Contact us by mail at Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065, USA.

© Copyright 2011 Advanstar Communications Inc. All rights reserved.