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  April 2011  

Facts & Trends

Nutrition for senior dogs

Salaries up, for some, study says

Cats prefer women more than men

The mutt report: German Shepherd is No. 1

Survey results: Quantifying the value of technicians

Spending low compared to time spent with digital media

February numbers flat for California veterinary practices

Veterinary schools now offering retirement plans for pets

4 reasons your boss should care about social media for SEO

87 percent of CMOs said they perceive custom content as valuable or very valuable

72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code

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Marketing Tips

From the Field #4: Print’s not dead
View David Doherty, Sales and Marketing Director for Advanstar’s Veterinary Group, discuss the future of print.

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Marketing Tips

Pfizer to discontinue ProMeris

Relief at last: Vaccine treats cat allergy in humans

USDA revises standards for humane cattle slaughter

Legislation aims to put smaller breeders under USDA watch

Shelter veterinary group releases guidelines for shelter care

Entest signs letter of intent to buy three more animal hospitals

Veterinarians, producers launch online beef and dairy training program

Federal bill to combat public health veterinarian shortage passes House

A booming cattle market may provide more resources for bovine practitioners

World Small Animal Veterinary Association releases global nutrition guidelines

NARMS calls for research improvements to better understand antibiotic resistance

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AVHC News

CBI’s 3rd Animal Health Marketing Strategies Summit
August 29, 2011, Kansas City Marriott Downtown, Missouri

CBI continues to bring together animal health executives and marketing professionals for its third summit to discuss regulatory and compliance considerations, industry trends, and promotions to veterinarians and consumers through various channels to maximize marketing dollars, increase product uptake, and improve market access.

An executive roundtable on “Where Are We Headed? Animal Health Market Trend Analysis,” provides the vet-channel marketer a comprehensive look at:

  • Social media regulatory considerations
  • Trends in consumer purchasing behavior
  • Improving the perception of value at veterinary practices
  • Product availability online without a veterinarian’s prescription.

Register by June 24, 2011, and receive $100 discount on your registration fee.

For more information or to register, please visit www.cbinet.com/animalhealth or call: 800-817-8601.

CBI’s Animal Health Marketing Strategies Summit is co-located with CVC in Kansas City, August 27-30, 2011, Kansas City Convention Center, Kansas City, Mo.


DVM Newsmagazine and dvm360.com capture coveted Neal Awards
The results are in! DVM Newsmagazine and dvm360.com netted two national Jesse H. Neal National Business Journalism Awards in March.

The Jesse H. Neal National Business Journalism Awards is sponsored by New York-based American Business Media, a national organization representing business-to-business media companies. The Jesse H. Neal awards are considered the Pulitzer Prize of business-to-business media.

dvm360.com won in the category of Best Web site, and DVM Newsmagazine was honored for Best Single Issue of a Tabloid/Newspaper for its April 2010 publication.

Click here
to view the list of 2011 winners.


dvm360

traffic report
To view the dvm360.com March traffic report, click here.



2011 Hospital Design People's Choice Award

For the third year in a row, veterinarians and team members visited dvm360.com and voted for their favorite hospital to win our 2011 Hospital Design People’s Choice Award. To view this year’s winner and the 32 veterinary hospitals that entered, click here.


Want an easy way to make 1,000 veterinarians or more hear your message or presentation?

Consider adding a webcast to your marketing plan. The number of webcasts produced by our Custom Veterinary Media department (CVM) continues to grow. Webcasts are a cost-effective tool that can deliver a live or archived presentation to a large audience via the Internet. Webcasts can also be used to extend the life of previously-recorded event presentations. The live and archived webcast allows the presenter and audience to participate, even ask and answer questions, and collect polling information, without the need for additional software and from the comfort of their own home, office, or clinic, so no travel time or extra expense is incurred. Webcasts are also eligible for CE accreditation, making the online session even more valuable to participants.

For more information, contact your Advanstar CVM account manager.

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Up & Coming

Last chance to reserve your CVC in Washington, D.C. booth space

Join us in 2011 for a BRAND NEW CVC exhibitor convention experience you don’t want to miss, and gain access to thousands of veterinarians and team members through the CVC Group’s three national conventions: CVC in Washington, D.C., CVC in Kansas City, and CVC in San Diego.

According to the Center for Exhibition Industry Research (CEIR), grouping exhibits by common products and services is the most common suggestion visitors propose to make exhibitions more convenient for them. Additionally, 82 percent of 2010 CVC attendees told us that organizing the exhibit hall so that similar products and services are in close proximity to each other will make the show more efficient for them.

Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in our next generation exhibit halls or by taking advantage of numerous NEW sponsorship opportunities. Our 2011 exhibit hall product and service segments are: Diagnostics, Education and Publishing, Equipment and Supplies, Nutrition, Pet Products, Pharmaceuticals and Biologicals, and Practice Management.

Hurry, only a few booth spaces remain available for CVC in Washington, D.C., May 5-7, 2011.

For more information, contact your Advanstar account manager.


Coming in June: Annual Hospital Design supplement
Send your message directly to veterinarians interested in building or remodeling their practices. The Veterinary Economics Hospital Design supplement delivers essential information about every stage of building or remodeling a practice.

Not only does every Veterinary Economics subscriber receive the Hospital Design supplement, but so does every attendee of the Hospital Design Conference held in conjunction with CVC in Kansas City. Conference attendees are an elite group of decision-makers who are serious about building a new facility or remodeling their existing one.

Plus, qualified advertisers in the supplement will receive a company listing on the Hospital Design section of dvm360.com for one full year. Ad space closes May 6, 2011.

For more information, contact your Advanstar account manager.


Instant ad feedback
Place your ad in the June issues of Veterinary Economics or Firstline and get instant feedback with the Readex Research On Target!® Ad Readership Studies. The studies provide data on how small-animal veterinarians and team members feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The studies collect verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes May 6, 2011, for the June issue of Veterinary Economics and May 18, 2011, for the June issue of Firstline.

Contact your Advanstar account manager for details.


Generate leads quickly and easily with Products360
Products360
is our illustrated, new-product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Ad space for the July supplement closes May 31, 2011.

Contact your Advanstar account manager for details.


Free capital equipment leads
Advertisers in the August issue of Veterinary Economics will receive free leads from veterinarians planning to make capital equipment purchases in the next 18 months. Our survey results will likely put you in touch with more than 5,600 doctors who respond with their 18-month capital equipment purchase plan. You’ll receive the names and addresses of doctors striving to learn about the best technologies and products, as well as those entering the early stages of building or remodeling their practices. Ad space for the August issue of Veterinary Economics closes July 8, 2011.

Contact your Advanstar account manager for details.

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DVM

Click here for the June preview of
DVM Newsmagazine
.

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Veterinary Economics

Click here for the June preview of
Veterinary Economics
.

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Veterinary Medicine

Click here for the June preview of
Veterinary Medicine
.

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Marketing Tips

Click here for the June preview of
Firstline
.

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