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  May 2011  

Facts & Trends

Veterinary jobs report

Examining canine mortality

Seven of the top online video trends in 2011

Heartworm disease diagnosed in every U.S. state

Delta Air Lines bans bulldogs due to health concerns

Dogs more important than human friends, survey shows

Study says turnover might worsen as economy improves

Catalyst survey documents DVMs' perceptions on cat care

Small businesses benefit most from social media marketing

Wild-horse roundup necessary, but not enough, officials say

More than 2,600 new veterinarians to enter tight job market

Banfield releases major veterinary study showing spike in diabetes, dental disease and otitis externa

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Marketing Tips

Avoid these seven deadly sins of sales pitching

10 tips for social media contests and promotions

Steal these stats: 10 things you didn't know about mobile

Five must-know metrics for effective Facebook wall posts

Implement a daily 30-minute social media strategy with ease

Three tips to reduce tradeshow shipping costs with gas prices on the rise

Tips for creating a lead-fulfillment process to turn qualified leads into sales

A great resource for Twitter newbies: The Ultimate Guide to Twitter Marketing

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Marketing Tips

Veterinary website geared at kids launches

CSU forms spin-off to develop new products

Elanco makes offer on Janssen Animal Health

Abaxis nets $650,000 from Kansas Bioscience Authority

FDA approves iron dextran formulation to avert shortage

AVMA's 20/20 Vision Committee advocates radical change

Bayer gets EU nod for new veterinary antibiotic, parasiticide

PetMed Express posts steep drop in net income for fourth quarter

Tyson admits bribing Mexican DVMs, must pay $5.2 million in fines

Pfizer discontinues production of periodontal disease vaccine for dogs

Bill could have 'major impact' on way veterinarians prescribe, dispense medications

FDA issues alert over adverse events associated with veterinary Douxo Seborrhea Shampoo

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AVHC News

CBI’s 3rd Animal Health Marketing Strategies Summit
August 29, 2011, Kansas City Marriott Downtown, Missouri

CBI continues to bring together animal health executives and marketing professionals for its third summit to discuss regulatory and compliance considerations, industry trends, and promotions to veterinarians and consumers through various channels to maximize marketing dollars, increase product uptake, and improve market access.

An executive roundtable on “Where Are We Headed? Animal Health Market Trend Analysis,” provides the vet-channel marketer a comprehensive look at:

  • Social media regulatory considerations
  • Trends in consumer purchasing behavior
  • Improving the perception of value at veterinary practices
  • Product availability online without a veterinarian’s prescription.

Register by June 24, 2011, and receive $100 discount on your registration fee.

For more information or to register, please visit www.cbinet.com/animalhealth
or call: 800-817-8601.

CBI’s Animal Health Marketing Strategies Summit is co-located with CVC in Kansas City, August 27-30, 2011, Kansas City Convention Center, Kansas City, Mo.


DVM Newsmagazine and dvm360.com capture coveted Neal Awards
The results are in! DVM Newsmagazine and dvm360.com netted two national Jesse H. Neal National Business Journalism Awards in March.

The Jesse H. Neal National Business Journalism Awards is sponsored by New York-based American Business Media, a national organization representing business-to-business media companies. The Jesse H. Neal awards are considered the Pulitzer Prize of business-to-business media.

dvm360.com won in the category of Best Web site, and DVM Newsmagazine was honored for Best Single Issue of a Tabloid/Newspaper for its April 2010 publication.

Click here
to view the list of 2011 winners.


dvm360

traffic report
To view the dvm360.com April traffic report, click here.


2011 Hospital Design People's Choice Award Winner
For the third year in a row, veterinarians and team members visited dvm360.com and voted for their favorite hospital to win our 2011 Hospital Design People’s Choice Award. To view this year’s winner and the 32 veterinary hospitals that entered, click here.


Need meeting management assistance with veterinary industry expertise?

Custom Veterinary Media (CVM) offers large-scale meeting and national seminar management to provide cutting-edge education to veterinarians nationwide. Other meetings, such as roundtables, dinner meetings, key opinion leader events, staff training meetings, and symposia, bring pertinent product information to veterinarians where and when they need it.

CVM makes it easy for clients to set up either a large or small-scale meeting, with services such as site selection and coordination, speaker selection, program development, marketing, catering, CE fulfillment, travel and lodging, and post-event evaluation. If you need meeting management assistance, call your CVM account manager for an in-depth consultation.

For more information, contact your Advanstar CVM account manager.

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Up & Coming



KC Animal Health Investment Forum—Apply now

The KC Animal Health Corridor is now accepting applications for the third annual KC Animal Health Investment Forum on August 30, 2011, in Kansas City, Missouri.

The forum will showcase animal health and nutrition companies from throughout the world. The selection committee will consider companies that meet the following criteria:

  • Seeking $500,000 to $20 million in funding
  • Revenue projections of $20 million within 5-7 years.

Click here to apply. Applications must be submitted by June 24, 2011. All companies will be contacted by July 22, 2011 regarding their acceptance.

About the Investment Forum
Kansas City is home to the KC Animal Health Corridor. The Corridor offers a uniquely supportive environment for early stage entrepreneurs in the animal health and nutrition industry because of its significant animal health industry concentration. The KC Animal Health Investment Forum offers the only opportunity in the U.S. for early stage companies in the animal health sector to present their vision and business plan to potential investors. The forum also provides a unique opportunity for venture capital, investment firms and animal health companies to hear from emerging companies with the newest technology.

Of the companies presenting at the first two Investment Forums:

  • More than $25 million has been raised*
  • 70% made investor connections*
  • 94% made other industry or collaboration connections*
  • 97% would recommend the KC Animal Health Investment Forum to other entrepreneurs.*

For inquiries about the application process, e-mail Chris Walsh at cwalsh@stlrcga.org. All other inquiries can be directed to young@thinkkc.com.

*Animal Health Investment Forum Presenter Survey


Reserve your CVC in Kansas City booth space

Join us in 2011 for a BRAND NEW CVC exhibitor convention experience you don’t want to miss, and gain access to thousands of veterinarians and team members through the CVC Group’s two remaining national conventions in 2011: CVC in Kansas City and CVC in San Diego.

According to the Center for Exhibition Industry Research (CEIR), grouping exhibits by common products and services is the most common suggestion visitors propose to make exhibitions more convenient for them. Additionally, 82 percent of 2010 CVC attendees told us that organizing the exhibit hall so that similar products and services are in close proximity to each other will make the show more efficient for them.

Reach these product-hungry, decision-making leaders who are serious about building their practices and making smart product investments by reserving space in our next generation exhibit halls or by taking advantage of numerous NEW sponsorship opportunities. Our 2011 exhibit hall product and service segments are: Diagnostics, Education and Publishing, Equipment and Supplies, Nutrition, Pet Products, Pharmaceuticals and Biologicals, and Practice Management.

For more information, contact your Advanstar account manager.


Generate leads quickly and easily with Products360
Products360
is our illustrated, new-product tabloid, monthly e-letter, and dvm360.com product search tool with the largest veterinarian exposure. Don't miss out on this cost-effective way to reach all the veterinarians who rely on this comprehensive resource to make informed choices about the latest veterinary products and services. Ad space for the July supplement closes May 31, 2011.

Contact your Advanstar account manager for details.


Instant ad feedback
Place your ad in the August issue of DVM Newsmagazine and get instant feedback with the Readex Research On Target!® Ad Readership Study. The study provides data on how small-animal veterinarians feel about your ad creative, including visual appeal, ease of readability, quantity of information, and whether the ad clearly communicates your product’s benefits. The study collects verbatim comments on how each advertisement can do a better job of communicating benefits. Ad space closes June 30, 2011.

Contact your Advanstar account manager for details.


Free capital equipment leads
Advertisers in the August issue of Veterinary Economics will receive free leads from veterinarians planning to make capital equipment purchases in the next 18 months. Our survey results will likely put you in touch with more than 5,600 doctors who respond with their 18-month capital equipment purchase plan. You’ll receive the names and addresses of doctors striving to learn about the best technologies and products, as well as those entering the early stages of building or remodeling their practices. Ad space for the August issue of Veterinary Economics closes July 8, 2011.

For more information, Contact your Advanstar account manager

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DVM

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Veterinary Economics

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Veterinary Medicine

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Marketing Tips

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Firstline
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